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In a bold new advertisement from Verizon, the company procedes to call the iPhone a “princess” and “digitally clueless beauty pageant queen,” while stating that their Droid is a “robot” that “rips through the web like a circular saw through a banana.” While the analogies may be clever, I don’t think Verizon is attacking the right points in this advertisement. Yes, we can all agree that the iPhone hardware is certainly centered around being beautiful and slick, but, by attacking that, Verizon is only pointing out that their phone may have inferior hardware. There is no doubt in my mind that the iPhone feels better in my hand, and that’s important. Although it may very well put “can do” before “hairdo” as it states, hardware is certainly part of this mix, and the iPhone is ahead in that category.
Check out the ad below:
While the Droid does have a hardware keyboard and what many people are calling a better screen, the iPhone’s hardware is certainly not lacking. For example, it is a little thinner than the Droid and doesn’t have to worry about battery covers that fall off or sliding mechanisms. Also, in my own experience with holding the Droid, I found the physical keyboard to be extremely lacking. That said, I didn’t get to use it for very long. Either way, I don’t feel as if Verizon should be giving their Droid the image of being a fast, strong, and somewhat scary robot. After all, it’s only a phone, and at the end of the day, people only care about how it performs, not how it says it performs.
In a bold new advertisement from Verizon, the company procedes to call the iPhone a “princess” and “digitally clueless beauty pageant queen,” while stating that their Droid is a “robot” that “rips through the web like a circular saw through a banana.” While the analogies may be clever, I don’t think Verizon is attacking the right points in this advertisement. Yes, we can all agree that the iPhone hardware is certainly centered around being beautiful and slick, but, by attacking that, Verizon is only pointing out that their phone may have inferior hardware. There is no doubt in my mind that the iPhone feels better in my hand, and that’s important. Although it may very well put “can do” before “hairdo” as it states, hardware is certainly part of this mix, and the iPhone is ahead in that category.
Check out the ad below:
While the Droid does have a hardware keyboard and what many people are calling a better screen, the iPhone’s hardware is certainly not lacking. For example, it is a little thinner than the Droid and doesn’t have to worry about battery covers that fall off or sliding mechanisms. Also, in my own experience with holding the Droid, I found the physical keyboard to be extremely lacking. That said, I didn’t get to use it for very long. Either way, I don’t feel as if Verizon should be giving their Droid the image of being a fast, strong, and somewhat scary robot. After all, it’s only a phone, and at the end of the day, people only care about how it performs, not how it says it performs.
Via [Mac|Life]
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