Microsoft’s Bing to be iPhone OS 4.0 default search engine?
by at January 20, 2010 1:14 pm
Sections: Apple Business, Apple News, iPhone, iPhone OS, SDK and hacks, iPhone/iPod touch/iPad, iPod, iPod touch, Rumors
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According to sources of BusinessWeek, Microsoft and Apple have been in talks to change the default search engine for Safari.app on the iPhone OS 4.0 to Bing. Not only would this give Bing the opportunity to gain a huge amount of the mobile search market, it is also another road bump in the increasingly rough relationship between Google and Apple. Giving Bing the primary spot on their smartphones would put Bing in a place to easily take over Google when it comes to mobile search, as not many people take the time to change the default engine.
The article at BusinessWeek quotes their source as saying, “Apple and Google know the other is their primary enemy. Microsoft is now a pawn in that battle.” And it’s true, Apple has been making more and more steps (according to various rumors) towards releasing some sort of mobile advertisement system. This alone would be a stab at Google’s core business model and a dagger to the heart in their relationship, per se. It’s going to get interesting if this turns out to be the case, that’s for sure.
Via [BusinessWeek]
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