Apple vs. Cleavage

In the last 24 hours, Apple has declared war on sex. Kinda sorta. Makers of apps that feature sexual content (that is to say, revealing but not nude) have gotten notifications that their apps are being removed from the App store. And only the App store. But if you want to buy films that feature nudity from the iTunes store, that’s A-Okay!

Where to begin?

Techcrunch has the story from the makers of Wobble iBoobs (reviewed by yours truly and found to be juvenile but not particularly obscene) that Apple has unilaterally decided to remove it:

We have decided to remove any overtly sexual content from the App Store, which includes your application.

Also removed: Yoga4Dudes which features clothed women doing Yoga poses, and Hooters Calendar Girls Crazy Eights.

But what can you buy from Apple? The Hangover (Unrated), The 40 Year Old Virgin (Unrated), and Black Dynamite which not only features nudity, but actual porn stars.

So clearly, Apple doesn’t hate nudity, it hates cleavage. Let’s check…oh, hey, guess what? The Benny Hill show is not available on the iTunes store.

I’ve tried to avoid profanity in my criticism of the App store, but seriously. Who. The. Fuck. Is. In. Charge. Here? [Editor's note: The censorship just there is the CMS's, not mine.] Why is it okay to download movies and TV shows with full-on nudity, but the App store has to go through Mitt Romney? Even if you don’t like the apps, why is Apple incapable of creating a consistent policy? Why does it only affect applications?

Who is in charge of the App store?