Google releases AdMob iPhone OS SDK, adds App Store links to mobile search

Google-bought AdMob is now expanding its iPhone OS SDK to support iPad native apps. By giving developers two new ad formats—an iPad Text and Tile ad as well as an iPad Image ad—AdMob hopes to remain a viable competitor to the upcoming Apple iAd platform. AdMob’s ads will be available in 300×250, 728×90, and 468×60 pixels, and can now host interactive content much like Apple’s platform will do. As AdMob puts it, “AdMob’s unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.”

In this way, Google appears to be competing against Apple at what Google does best: ads. In another way, Google will be helping Apple as well as their own platform, Android. Per an announcement on their blog this week, “[I]f you go to Google.com on your iPhone or Android-powered device and search for an app, we’ll show special links and content at the top of the search results.” Basically if you search for “app x” on your mobile device, the first Google result will be a link to a place where you can easily get and install “app x” for whichever platform from which you are searching.

Read [AdMob Blog and Google Blog]