Apple sells 600,000 iPhone pre-orders, makes $650 on each one

Despite being extremely unprepared for the high demand of pre-orders, Apple has announced that they sold out of the 600,000 pre-orders they have available. They also added, “It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions.” You can say that again. This is 10x the number of 3GS pre-orders for AT&T, causing them to suspend more pre-orders until they can fill the current ones. Luckily, I was able to get in and reserve a 32GB black iPhone 4 for myself.

In other news, bnet has come up with the magic number that Apple is making on each iPhone through some interesting math and logic. That number, $647.59, is based on calculations using Apple’s revenue numbers, total and through subscriptions. In shore:

$5,578,000,000.00 (total revenue)
-$13,651,562.50 (recognized subscription revenue, last quarter sales)
-$97,501,562.50 (recognized subscription revenue, previous quarters sales)
=============
$5,466,846,875.00 (non-subscription revenue)

If we divide that number by the 8,737,000 units, we get $625.71 per unit. Now add the $21.88 subscription revenue and the total is $647.59 per unit.

Via [Apple PR and bnet]