“We love our users,” Steve Jobs repeated quite a bit during today’s iPhone 4 press conference. It must go beyond that, because I can think of at least six people who love me, and only two of them have ever given me a free iPhone case. Yes, Apple’s not only giving away free cases to all iPhone 4 owners (and reimbursing those who already purchased one), but they’re even letting you pick the case.
The iPhone 4 press conference pretty much had two themes:
- We love our customers
- We hate the press
I imagine that’s the same with pretty much all customers, but Apple is doing something about it. Because their research has shown that the iPhone 4 reception problem (which appears in numerous phones, as they demonstrated today) can be solved by simply applying a case to the phone, they’re going to solve it by giving you a case. However, as Steve stated, “We can’t make enough bumpers. No way we can make enough in the quarter. So we’re going to source some cases and give you a choice.”
We’re not yet sure what those choices will be, but we’ll be sure to let you know once they make the announcement.
Oh, and if you’re still not happy with your iPhone 4, you can return it for a full refund and no restocking fee.
But that would just be crazy, wouldn’t it.