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Apple September Media Event live blog

Sections: Apple News, Conferences, Features, Live-Blog, Press Events

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Apple’s kicking off the month of September with a media event today, and Appletell will be covering it live right here. To be fair, you may not need us this time, as Apple is running their own live stream of the event. But maybe you’re at work and you can’t run the audio, or maybe you just enjoy the industry insight and clever witticisms of your Appletell bloggers. Whatever your reason, be sure to check in with us at 1:00 p.m. EDT (10:00 a.m. PDT) for live coverage and in-depth follow up articles.

In the meantime, you can also check out our Apple rumor round-up to see what you can expect out of today’s event.

Live blog entries will update every 20 seconds.
at 6:26 Bill Stiteler said:
All right, we're done here! Thanks for joining us.
at 6:25 Bill Stiteler said:
I guess Apple decided we'd had enough Coldplay.
at 6:23 Bill Stiteler said:
Woah! Timeslip! And we're done.
at 6:20 Bill Stiteler said:
D'oh! itunes.com tells me I can download iTunes 10, but the link page still has 9.2.1!
at 6:19 Bill Stiteler said:
Or a parade of developers.
at 6:18 Kirk Hiner said:
I guess I'll take Coldplay guy over another question/answer session.
at 6:15 Bill Stiteler said:
And iTunes now has a social network. Which they will, I have no doubt, be expanding in the future.
at 6:14 Kirk Hiner said:
yeah, I may actually have someone I can use Facetime with.
at 6:14 Bill Stiteler said:
AppleTV is now a thin client and Apple no longer sells TVs and movies, only rents 'em.
at 6:13 Bill Stiteler said:
All right, well we got the iPod touch with cameras and a mic. That changes just about everything.
at 6:12 Bill Stiteler said:
Coldplay
at 6:12 Kirk Hiner said:
Oh no. Coldplay's here. Well, the masses will be happy.
at 6:11 Bill Stiteler said:
Our closing artist is...
at 6:11 Bill Stiteler said:
Apple TV within 4 weeks.
at 6:09 Bill Stiteler said:
Wrapping it up now...
at 6:08 Bill Stiteler said:
Which is what I paid for my HD Roku last Christmas, I believe.
at 6:08 Kirk Hiner said:
I kind of like how Apple let the Apple TV germinate until they figured out exactly what they wanted to do with it.
at 6:08 Bill Stiteler said:
Cost was $229, and it's now... $99
at 6:07 Kirk Hiner said:
Steve's making it very, very easy to watch TV. He'll soon get blamed for the U.S. obesity epidemic.
at 6:06 Bill Stiteler said:
Steve is streaming video from his iPad to the Apple TVand having it show up on the screen.
at 6:05 Bill Stiteler said:
Steve's streaming a slideshow with music. Neat implementation.
at 6:04 Bill Stiteler said:
And you can stream content from a computer on your network.
at 6:03 Kirk Hiner said:
Why are they showing High School Musical?
at 6:03 Bill Stiteler said:
TV series shows how many episodes you haven't seen yet.
at 6:02 Bill Stiteler said:
Steve's demoing a rental of Iron Man 2 with chapter stops.
at 5:58 Bill Stiteler said:
This looks like the interface that Roku uses: includes user ratings and links to Rottentomatoes.com
at 5:57 Bill Stiteler said:
YouTube is included and photos from Flickr
at 5:57 Bill Stiteler said:
Netflix streaming!
at 5:57 Bill Stiteler said:
ABC and Fox are the first two studios to join.
at 5:56 Bill Stiteler said:
Rent HD TV shows is 99 cents
at 5:56 Bill Stiteler said:
Lowering prices: $4.99 first run movies the day they come out on DVD.
at 5:55 Bill Stiteler said:
Stream content from your computer, no synching.
at 5:55 Bill Stiteler said:
No purchases on apple TV: all rental.
at 5:54 Bill Stiteler said:
You can hold it in the palm of your hand, using--strangely enough--the Death Grip.
at 5:53 Bill Stiteler said:
New AppleTV. It's 1/4 the size of the original.
at 5:52 Bill Stiteler said:
AppleTV users don't want a computer on their TV. They don't want to manage storage.
at 5:51 Bill Stiteler said:
appleTV users want Hollywood movies and TV shows, HD, and lower prices.
at 5:51 Bill Stiteler said:
AppleTV hasn't been "a hit."
at 5:50 Bill Stiteler said:
is AppleTV
at 5:50 Bill Stiteler said:
One more thing...
at 5:50 Bill Stiteler said:
iTunes 10 is available today.
at 5:49 Bill Stiteler said:
Ping is available on the iPhone and iPod touch.
at 5:49 Kirk Hiner said:
There you go, Bill. It's an app, too.
at 5:48 Bill Stiteler said:
Steve is a singer/songwriter?
at 5:48 Kirk Hiner said:
Nobody, NOBODY, follows both Lady GaGa and Yo Yo Ma. Just want to make that clear.
at 5:47 Kirk Hiner said:
Good that they got Lady Ga Ga on one of the 363 days of the year when she's not doing coke.
at 5:47 Bill Stiteler said:
Steve Jobs, I love you!
at 5:46 Bill Stiteler said:
NO FARMVILLE!
at 5:46 Kirk Hiner said:
yeah, I'm guessing they weren't "tour photos" as Jobs said.
at 5:46 Bill Stiteler said:
Oh shit, Steve's going after Facebook.
at 5:45 Bill Stiteler said:
Was that Andy Samberg?
at 5:45 Bill Stiteler said:
I wonder if you'll be able to access this outside of iTunes eventually, like the iTunes pages on the web.
at 5:44 Kirk Hiner said:
I like the concert alert feature. Good to have that for my favorite bands in one spot.
at 5:44 Bill Stiteler said:
You can allow anyone to follow you, or set up a circle of friends you approve.
at 5:43 Kirk Hiner said:
People who aren't allowed to listen to music at work.
at 5:43 Bill Stiteler said:
Who doesn't use iTunes?
at 5:42 Kirk Hiner said:
Of course, it relies on people using iTunes, and I'm not sure most of my friends do.
at 5:42 Bill Stiteler said:
Uh oh... feed is flickering.
at 5:42 Bill Stiteler said:
I guess Facebook did something to piss Steve off.
at 5:41 Bill Stiteler said:
It's a social network built into iTunes. I wonder if they could expand this to general posts. Oh man, that's coming.
at 5:41 Kirk Hiner said:
Actually, this looks kind of fun.
at 5:41 Bill Stiteler said:
Social media for iTunes
at 5:40 Bill Stiteler said:
Steve's talking about sharing and finding out what your friends are listening to: "Ping"
at 5:40 Kirk Hiner said:
Let it be known that I never ask "What are my friends listening to?" My musical tastes are better than theirs. Still, if that's your thing. Here's "Ping."
at 5:40 Bill Stiteler said:
Hybrid album view shows album art if you have five songs in a row from teh same album.
at 5:39 Bill Stiteler said:
New logo: musical note in a circle, since itunes is about to surpass CD sales.
at 5:39 Kirk Hiner said:
Elegant. Simple. Looks better. List view is even getting an overhaul.
at 5:38 Bill Stiteler said:
iTunes 10 is coming out.
at 5:38 Bill Stiteler said:
11.7 billion downloads. 450 million tv episodes. 100 million movies. 35 million books, 160 million accounts.
at 5:37 Bill Stiteler said:
STeve's back, talking about iTunes.
at 5:36 Bill Stiteler said:
iPod touch commercial shows off games and Facetime.
at 5:36 Kirk Hiner said:
They just showed the Beatles on the new nano. Wonder how Yoko feels about that.
at 5:36 Bill Stiteler said:
Add for the nano shows people clipping them and swiping the screen.
at 5:35 Kirk Hiner said:
No mention of the Classic. I will go to the corner and weep now.
at 5:35 Bill Stiteler said:
Steve has some new ads to show.
at 5:35 Bill Stiteler said:
Pre order today, available next week.
at 5:35 Bill Stiteler said:
8GB $229 32 $299 64 GB $399
at 5:34 Kirk Hiner said:
All new iPods available next week. Preorder today.
at 5:34 Bill Stiteler said:
Facetime works between iOS devices, nturally
at 5:34 Bill Stiteler said:
Want want want
at 5:33 Kirk Hiner said:
Rear facing HD video camera.
at 5:33 Bill Stiteler said:
Rear camera with HD video YESSSS!
at 5:33 Bill Stiteler said:
Apple A4 chip, three access gyro, added Facetime and Front facing camera
at 5:32 Bill Stiteler said:
New iPod touch has the retina display.
at 5:32 Bill Stiteler said:
Here we go: iPod touch is now thinner than before.
at 5:31 Bill Stiteler said:
50+% market share worldwide, outsells Sony and Nintendo combined.
at 5:31 Bill Stiteler said:
iPod touch is the #1 portable game player in the world, according to Steve
at 5:30 Bill Stiteler said:
iPod touch is the most popular iPOd. Steve skipped over the iPod classic.
at 5:30 Kirk Hiner said:
Uh oh..."That leaves the iPod touch." What about my Classic? WHAT ABOUT MY CLASSIC?!
at 5:30 Bill Stiteler said:
Ipod nano $149 for 8gb $179 for 16
at 5:30 Bill Stiteler said:
Comes in six colors
at 5:29 Bill Stiteler said:
Screen rotates with multitouch in case you "clip it on upside down"
at 5:28 Bill Stiteler said:
This thing looks to be about the size of four stamps.
at 5:27 Kirk Hiner said:
And there shouldn't be. Too small, too small.
at 5:27 Bill Stiteler said:
the iPod nano has several different apps like clock, podcasts, but these appear to be categories for music, and not app store apps
at 5:26 Bill Stiteler said:
Yes, yes you are.
at 5:26 Kirk Hiner said:
Am I the only one waiting for him to hurry up and get to the iPod classic?
at 5:26 Bill Stiteler said:
24 hours of playtime
at 5:25 Bill Stiteler said:
46& smaller, 46% lighter, fm radio, voice over, nike + on the nano.
at 5:25 Bill Stiteler said:
Maybe not. But it does have a clip!
at 5:25 Bill Stiteler said:
iPod nano now has multitouch and square screen. Does it support apps?
at 5:24 Bill Stiteler said:
iPod nano: touch screen: eliminates the wheel.
at 5:23 Bill Stiteler said:
$49 for the 2GB version, comes in five colors
at 5:23 Kirk Hiner said:
$49 dollars, five colors.
at 5:23 Bill Stiteler said:
15 hours of playtime
at 5:22 Bill Stiteler said:
Supports genius playlists.
at 5:22 Bill Stiteler said:
new iPod shuffle is smaller than the 2nd gen, but has buttons and voiceover.
at 5:21 Bill Stiteler said:
iPod shuffle: people missed the buttons
at 5:20 Bill Stiteler said:
All new designs for every model.
at 5:20 Kirk Hiner said:
New designs for every model.
at 5:20 Bill Stiteler said:
275 million iPods sold
at 5:20 Kirk Hiner said:
iPods are the "entree today."
at 5:19 Bill Stiteler said:
Now for the "entree:" iPods
at 5:19 Bill Stiteler said:
4.2 drops in November, free update but not for all models.
at 5:19 Kirk Hiner said:
4.2 to ship in November. Free update for iPad, iPhone and iPod touch.
at 5:18 Bill Stiteler said:
Steve's showing off folders for iPad. Did we really need to see this?
at 5:17 Bill Stiteler said:
Steve is mulittasking on an iPad.
at 5:17 Bill Stiteler said:
Airplay replaces Airtunes to let you stream audio, video, and photos.
at 5:17 Kirk Hiner said:
AirTunes becomes AirPlay, adds video and photo streaming over WiFi.
at 5:16 Bill Stiteler said:
What is Airplay?
at 5:16 Kirk Hiner said:
Print feature added to Tools icon. Tap and print. Print Center apps tracks the printing, allows you to cancel, etc.
at 5:16 Bill Stiteler said:
Steve is demoing printing.
at 5:15 Bill Stiteler said:
Wireless printing is being added to 4.2
at 5:15 Bill Stiteler said:
4.2 is focused on iPad, comes later this year.
at 5:15 Kirk Hiner said:
4.2 will come later this year for iPad. Brings everything to iPad.
at 5:15 Bill Stiteler said:
iOS 4.1 drops next week, will not work on all models
at 5:15 Kirk Hiner said:
iOS 4.1 will be available for iPhone and iPod touch next week.
at 5:14 Bill Stiteler said:
Steve: "It's on a *phone!*"
at 5:14 Kirk Hiner said:
yes, and it will be available this holiday season.
at 5:14 Bill Stiteler said:
"Project Sword" is a code name I believe.
at 5:14 Kirk Hiner said:
"Now this is happening." Developers are funny.
at 5:13 Bill Stiteler said:
Two interfaces: one for casual gamers (where they can select moves) and one for hardcore gamers, swiping the screen.
at 5:12 Kirk Hiner said:
Good Lord, this game looks stunning on the iPhone 4.
at 5:12 Bill Stiteler said:
Sorry this isn't video, it's the game live.
at 5:12 Bill Stiteler said:
Donald Mustard from Epic is showing off "Project Sword" Running realtime video rpg.
at 5:11 Bill Stiteler said:
Mike Capps from Epic games to show off his forthcoming app
at 5:11 Kirk Hiner said:
Push notifications on gaming invites. And now, Epic will showcase a new game using GameCenter.
at 5:10 Kirk Hiner said:
Makes gaming more social, I suppose.
at 5:10 Kirk Hiner said:
Nothing terribly exciting there, but people will use it.
at 5:10 Bill Stiteler said:
Game Center: API for developers and an app for users. Designed for multi player games
at 5:08 Bill Stiteler said:
High Dynamic Range photos: will take three photos in normal succession: one normal exposure, one over and one under to create a richly saturated photo.
at 5:08 Kirk Hiner said:
Tap a button to rapidly take three photos at different exposures. All automatic.
at 5:08 Bill Stiteler said:
New kind of photos, HD video upload over wifi
at 5:07 Kirk Hiner said:
Oooooooh. HDR photos will be standard!
at 5:07 Bill Stiteler said:
Fixes the proximity sensor, bluetooth, and iPhone 3g problem.s
at 5:07 Kirk Hiner said:
Fixes many bugs.
at 5:07 Bill Stiteler said:
iOS 4.1 comes out today.
at 5:06 Bill Stiteler said:
Steve misspoke: 6.5 billion downloads, not 6.5 B apps
at 5:06 Bill Stiteler said:
230,000 iOS activations per day. And that's new activations. Not upgrades
at 5:05 Bill Stiteler said:
How many devices ahve they shipped? 120 million.
at 5:04 Kirk Hiner said:
iOS is next.
at 5:04 Bill Stiteler said:
50% of people are buying their first Mac at the stores.
at 5:04 Bill Stiteler said:
They're having days where 1 million visitors a day. Steve compares it to Macworld when they'd get 30,000. BURN!
at 5:03 Kirk Hiner said:
300 Apple retail stores in 10 countries.
at 5:03 Bill Stiteler said:
300 Apple retail stores. Covent Garden was the 300th.
at 5:03 Bill Stiteler said:
Paris, China, London... no love for the uptown MPls store, Steve?
at 5:02 Bill Stiteler said:
"And here it is with people in it."
at 5:02 Bill Stiteler said:
Second store in China. Beautiful facade: 40' glass cylinder.
at 5:02 Kirk Hiner said:
More people in it, too.
at 5:01 Kirk Hiner said:
The Paris Apple store looks more like a library than my town library.
at 5:01 Bill Stiteler said:
Apple has restored part of the old Paris opera house.
at 5:01 Bill Stiteler said:
Apple retail update first.
at 5:00 Kirk Hiner said:
Jobs acknowledges Woz. It's a showbiz moment!
at 5:00 Bill Stiteler said:
Steve gives a shoutout to his "partner in crime," Woz!
at 5:00 Kirk Hiner said:
There's Steve.
at 5:00 Bill Stiteler said:
Steve!
at 4:58 Kirk Hiner said:
Only without Sylvia Kristel.
at 4:58 Bill Stiteler said:
Stream looks great so far. I remember when we had to watch this on low quality Quicktime. Like watching Scrambled HBO.
at 4:57 Kirk Hiner said:
Which part?
at 4:56 Bill Stiteler said:
Just got the "silence your electronics" which is cute to think that anyone will be talking on their phones.
at 4:55 Bill Stiteler said:
Hey, Woz is there, sporting an iPhone. Part of me wishes he had a Droid 2.
at 4:54 Bill Stiteler said:
What is it with Boomers and Clapton?
at 4:54 Bill Stiteler said:
Here we go. Crap, I was joking about Uncle Pecos!
at 4:53 Bill Stiteler said:
But now to warm us up... Uncle Pecos!
at 4:52 Bill Stiteler said:
And if you laughed at that, please hit yourself.
at 4:52 Bill Stiteler said:
Steve's going to announce that Apple will be safe, as long as the Magical Instruments never leave Cupertino.
at 4:51 Kirk Hiner said:
I wonder if Apple will announced iTunes LP? Oh, wait. They already did that. And no one seemed to care.
at 4:26 Bill Stiteler said:
On a personal note I am chomping at the bit to get my hands on an iPod touch that can shoot and edit video.
at 4:25 Bill Stiteler said:
The logo for the event is a Guitar, so it's going to have a music focus. But beyond new iPods, what could that be?
at 4:24 Bill Stiteler said:
Apple TV with cheaper rentals, and apps seems like a lock.
at 4:24 Bill Stiteler said:
Okay, predictions for today: iPod touch 4 with dual cameras, mic, and Facetime.
at 4:23 Bill Stiteler said:
Now would be a good time to make sure you have Safari installed.
at 3:19 Kirk Hiner said:
Just a couple hours away, and I'm curious to see if Apple will deliver and Apple TV that I may actually want to purchase. I'd sure hate to not have 1080p, though, if that rumor's right.
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