Apple to announce “exciting” iTunes news tomorrow

Sections: iTunes, iTunes Movie/TV Rentals and Purchases, Originals, Rumors

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iTunes announcement

If you visit right now you’ll find a teaser on the front page about some exciting news that Apple plans to devulge tomorrow at 7AM PST. The sign reads: “Tomorrow is just another day. That you’ll never forget.” If you’re looking for more details, you’ll have to wait, because that’s all that’s known so far about Apple’s announcement. If it’s speculation you’re looking for, then by all means…

In my mind, there really are only two things that Apple could announce tomorrow for iTunes, let alone things that are “exciting.” Rumors have been circulating about 60 second previews on iTunes and I think that qualifies as highly likely for tomorrow and very smile-worthy, but exciting? Hardly. That leaves one thing, the cloud.

I’m speaking of streaming media, not the name of my new car, if that wasn’t immediately apparent. About a year ago, you might recall that Apple purchased an online streaming music service called Lala. They’ve done approximately nothing with it thus far. In that time though, they’ve begun streaming live broadcasts of special events thanks to a new data center. These have been described as tests on the network’s abilities. Why?

I think it’s safe to say that all roads lead to a cloud based iTunes streaming service. I imagine this service would make it possible for users to stream their entire library of music to anywhere that has an internet connection. Will this require you to have iTunes on the listening side? It’s highly probable, but I’d say it’s likely that Apple would have some sort of web page player so that streaming could happen nearly anywhere you can log in to your iTunes account. It’s hard to say whether Apple will stream all of your music or only music purchased through iTunes. Then again, this has been entirely speculation thus far, so I guess we’ll just have to wait for tomorrow.

What I’d really like to see from Apple tomorrow is an announcement as I’ve described above. It would be great to be able to stream from iTunes to anywhere you can log in to your iTunes account, but I’m also hoping that this will somehow enable easy streaming from your Mac at home. That way, you could stream your entire iTunes library to just about anywhere there is an internet connection. This would help to make future device purchases less about internal storage and more about internet connection.

I’m looking at you MacBook Air.

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  • Kirk Hiner

    That Beatles reference is a little too obvious to not have meaning…unless they're just trying to throw us off, of course.

  • Jake Gaecke

    Is that a Beatles Catalog on iTunes prediction I hear? I suppose that would make sense too, relatively big news, but not physical event worthy.

  • Matt

    It's just gonna be either ios 4.2 or the new rumored iPad with a built in camera. Or the white iPhone might finally start shipping.

  • iRumorsOnline

    Apple let me down on this one. They built me up with expectation, and didn't let me down softly.

  • Jake Gaecke

    I'm right there with you. I yawned so hard I hurt my jaw when I found out it was just the Beatles. I already have all the Beatles songs that I need on CD. Besides, the quality is better and I have a physical backup.

  • Kirk Hiner

    In Apple's defense:

    1. They've been wanting the Beatles from day one.
    2. It's the last of the really big name bands that were holding out.
    3. It was nothing more than an announcement on their home page. If it were a media event, I'd feel let down, too. As it stands, it could be worse. I mean, they could've announced a distribution deal with Dane Cook or Terence Trent D'arby.

  • Jake Gaecke

    Hey now, let's not bring Dane into this… I agree that this was probably the best way that Apple could have made this announcement, but at the same time, when Apple announces things, we expect them to be cool. There's this rock with a hard place right by it that I know and I think I saw Apple and the Beatles right in the middle of it today.