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“Let’s Talk iPhone” media event live blog

Sections: Apple News, Conferences, Features, iCloud, iPhone, iPhone OS, SDK and hacks, iPhone/iPod touch/iPad, iTunes, Live-Blog, Originals, Press Events

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October 4th iPhone media event invitation

Our live coverage of Apple’s “Let’s Talk iPhone” media event is now complete. Thank you for joining us. Be sure to follow us over up the October 14th iPhone 4S launch for complete coverage.

Live blog entries will update every 20 seconds.
at 6:39 Aaron Kraus said:
So that's a no on the iPhone 5, Siri assistant (which we knew about), iPhone 4s preorders on the 7th, available on the 14th, and Sprint picks up the iPhone.
at 6:38 Bill Stiteler said:
Lights are up, show's over!
at 6:38 Bill Stiteler said:
No we do not!
at 6:37 Bill Stiteler said:
Tim's recapping.
at 6:37 Bill Stiteler said:
Do we get One More Thing, Tim?
at 6:37 Aaron Kraus said:
iPhone 4S now comes in a 64 GB version as well.
at 6:36 Bill Stiteler said:
Tim Cook is back.
at 6:36 Bill Stiteler said:
Available Oct 14th on AT&T< Verizon, and Sprint.
at 6:36 Aaron Kraus said:
iPhone 3GS free makes iPhone much more attractive to bargain basement shoppers who've previously favored Android.
at 6:35 Bill Stiteler said:
The iPHone 3GS sticks around... for FREE with a contract.
at 6:35 Bill Stiteler said:
iPhone 4 comes down to $99 for an 8GB model in black or white.
at 6:35 Bill Stiteler said:
with a subsidized 2 year contract
at 6:34 Aaron Kraus said:
iPhone 4s, black and white, same prices as the iPhone 4.
at 6:34 Bill Stiteler said:
4S available in black and white. 16GB for $199, 32Gb for $299 and 64GB for $399
at 6:33 Bill Stiteler said:
Video recap.
at 6:31 Aaron Kraus said:
Siri supports English in US/UK/Australian varieties (sorry Canada!), French, and German. Siri no habla espańol, desafortunadamente.
at 6:30 Bill Stiteler said:
Wondering how many "Siri-ous" headline puns we'll see today.
at 6:30 Bill Stiteler said:
Phil's wrapping up the 4S. Will we get Tim Cook for an iPhone 5?
at 6:29 Aaron Kraus said:
Siri adapts with use, so it learns your voice to work better. Also, assistant duties are split between the phone and Apple's data center, meaning some things may require a data connection.
at 6:29 Bill Stiteler said:
Siri comes with support for English, German, and French. They'll add more languages as time goes on.
at 6:28 Bill Stiteler said:
Siri also does voice-to-text.
at 6:26 Aaron Kraus said:
Apple may have pulled an end run around Ford and their Microsoft-powered Sync system. Now any car with an AUX input can be voice controlled just like the MyFordTouch system.
at 6:24 Bill Stiteler said:
It'll also search wikipedia (insert joke here) and Wolfram Alpha.
at 6:23 Bill Stiteler said:
Siri can also give definitions of words.
at 6:23 Aaron Kraus said:
Siri always had the ability to pull information, like matching the title "my wife" to an address card in your phone. But Apple's integrated it with iMessage, Reminders, and possibly iCloud features. Seriously cool stuff.
at 6:21 Bill Stiteler said:
If this thing works as advertised, it's a sea change for smart phones and computing.
at 6:20 Bill Stiteler said:
Scotts asking it questions like "Find a great Greek restaurant nearby."
at 6:19 Aaron Kraus said:
When the phone apologizes and says "I can't do that Dave", might be time to go back to a non-smartphone...
at 6:19 Aaron Kraus said:
No more fumbling around to set an alarm app - just tell you phone to wake you up at 6 am.
at 6:17 Aaron Kraus said:
Looks like Apple decided to stick with the Siri moniker.
at 6:17 Bill Stiteler said:
Scott asked if he needed a raincoat, the app answered it looked rainy, and brought up the weather app.
at 6:16 Bill Stiteler said:
It promises "natural voice" controls. So no more "Caaaaall. Mooooooom. MOoooobiiiiiile?"
at 6:15 Aaron Kraus said:
Looks like the Assistant feature is the One More Thing. Artificial Intelligence that can interpret your questions/requests and provide information or do things for you.
at 6:15 Bill Stiteler said:
The new voice assistant comes from Siri, a company Apple bought earlier.
at 6:14 Bill Stiteler said:
Next up, voice control.
at 6:13 Aaron Kraus said:
AirPlay video mirroring = iPad games on a big screen. Who's excited?
at 6:12 Bill Stiteler said:
if You have an appleTV, you can mirror your video via Airplay. Or do it via a cable if you don't have AppleTV.
at 6:11 Aaron Kraus said:
1080p with image stabilization and "temporal noise reduction". Sounds like a Star Trek plot line.
at 6:10 Bill Stiteler said:
Along with image stabilization
at 6:10 Bill Stiteler said:
the iPHone 4S will shoot 1080p video.
at 6:10 Aaron Kraus said:
Phil managed to get in a great dig about the Moto Droid, which has a time to first shot of 3.7 seconds. Harsh, but hilarious.
at 6:09 Bill Stiteler said:
They're claiming .5 seconds between shots.
at 6:09 Bill Stiteler said:
They're promising a very fast response time between pictures
at 6:08 Aaron Kraus said:
Time to first photo is 1.1 seconds, 0.5 second refresh time for subsequent shots. Not the fastest, but better than most smartphone cameras.
at 6:07 Bill Stiteler said:
Also supports face recognition and auto white balance.
at 6:07 Aaron Kraus said:
This is the most detail we've gotten about iPHone cameras. Despite benchmarking against point-and-shoot cameras, Apple is speaking a language of pro photographers here.
at 6:06 Bill Stiteler said:
New lens and IR filter gives more light, better color
at 6:05 Aaron Kraus said:
More importantly, that 8MP sensor has backside illumination, meaning sharper images and better lowlight performance.
at 6:05 Bill Stiteler said:
Faster capture speed than the iPHone 4.
at 6:04 Bill Stiteler said:
With a resolution of 3264x2448
at 6:04 Bill Stiteler said:
8MP sensor.
at 6:04 Bill Stiteler said:
All new camera for the 4S.
at 6:03 Aaron Kraus said:
Maybe even better news for Sprint subscribers?
at 6:03 Bill Stiteler said:
Good new for Verizon customers.
at 6:03 Bill Stiteler said:
iPhone 4S is a "world phone" and can switch between GSM and CDMA.
at 6:02 Aaron Kraus said:
Updated antenna apparently improves download speeds. Graphs being shown compare it directly to 4G phones.
at 6:02 Bill Stiteler said:
Twice as fast. Phil's claimaing 14 Mbps download
at 6:02 Bill Stiteler said:
Making downloads faster.
at 6:01 Bill Stiteler said:
Phil claims the new antenna has the ability to intelligently switch between transmit and receive.
at 6:01 Aaron Kraus said:
3G talktime and browsing. 4G appears to be right out for the iPhone 4s.
at 6:01 Bill Stiteler said:
6 hours of 3G browsing.
at 6:00 Bill Stiteler said:
8 hours of talk time on 3G with the 4S.
at 6:00 Bill Stiteler said:
Infinity Blade 2 is available Dec 1.
at 5:59 Aaron Kraus said:
So at this point we have the iPhone 4S. Can there be an iPhone 5 waiting as "One More Thing"?
at 5:58 Bill Stiteler said:
Can't help but wonder what this will do to battery life.
at 5:58 Aaron Kraus said:
Snarky comments abound over the demonstration of realtime rendered koi fish as a background element in Infinity Blade 2.
at 5:57 Bill Stiteler said:
He's going to show off Infinity Blade 2, an iOS exclusive.
at 5:56 Bill Stiteler said:
Mike Capps from Epic Games is up to talk about gaming on the 4S
at 5:56 Aaron Kraus said:
"It's dual core graphics, which mean the graphics can be up to 7 times faster than in the previous iPhone." Same Jobs-style comparisons over previous product specs.
at 5:56 Bill Stiteler said:
Dual core graphics are 7x faster than the iPhone.
at 5:55 Bill Stiteler said:
Uses the same A5 chip that's in the IPad 2
at 5:55 Aaron Kraus said:
iPod Shuffle was shown on screen - apparently rumors of its demise were unfounded.
at 5:55 Bill Stiteler said:
The iPhone 4S looks like an iPhone 4 on the outside.
at 5:55 Bill Stiteler said:
8GB iPod touch for $199
at 5:54 Aaron Kraus said:
The 8 GB iPod touch is now $30 cheaper than before.
at 5:54 Bill Stiteler said:
Tim's back to talk about the iPhone. Finally.
at 5:53 Bill Stiteler said:
Available Oct 12th. $299 for 32GB and $399 for 64GB
at 5:53 Bill Stiteler said:
iPod touch will be available in white.
at 5:52 Bill Stiteler said:
Game Center and iMessage coming to iPod touch with IOS 5
at 5:52 Bill Stiteler said:
iPod touch is the most popular music player and mobile game player in the world.
at 5:51 Aaron Kraus said:
Bill Gates must be apoplectic after the bomb that was his S.P.O.T watch introduction.
at 5:51 Bill Stiteler said:
Creeping towards relevance, Phil talks about the iPod touch.
at 5:51 Bill Stiteler said:
New nano, available today for $129 for 8GB and $149 for 16GB
at 5:51 Aaron Kraus said:
Move over Rolex: iPod Nano's got 16 different clock faces to choose from.
at 5:50 Bill Stiteler said:
If you want to wear your iPod nano as a watch, they've come up with new clock faces.
at 5:49 Bill Stiteler said:
More about the Nike+ app, which came out about four years ago. Yawn.
at 5:49 Aaron Kraus said:
iPod Nano updates: now you swipe between apps rather than seeing a grid. In a world where devices get smaller and smaller, it's nice to see something get bigger and easier to read/see.
at 5:49 Bill Stiteler said:
Phil's talking about the iPod nano. Because that's what everyone wants to talk about.
at 5:48 Aaron Kraus said:
Phil Schiller has taken the stage.
at 5:48 Bill Stiteler said:
Phil Schiller is talking about iPods. They always give Phil the crap assignments.
at 5:47 Aaron Kraus said:
iCloud commercial is being shown - Apple will be marketing their definition of "cloud" to the masses.
at 5:46 Bill Stiteler said:
iCloud is available Oct 12, iTunes Match is at the end of the month in the US.
at 5:46 Aaron Kraus said:
iCloud available October 12, iTunes Match by the end of October for the US.
at 5:45 Bill Stiteler said:
Guys, let's get to the meat, shall we?
at 5:45 Bill Stiteler said:
Aaaaaand we're talking about iTunes Match, which scans your library, etc etc etc.
at 5:44 Aaron Kraus said:
Find My Friends also appears to be using a heavily skeumorphic design, with a stitched leather interface vaguely resembling a portfolio.
at 5:43 Bill Stiteler said:
Useful for creating party events
at 5:43 Aaron Kraus said:
"Find My Friends" app positioned more as a social connection/child locator tool than a check-in/local deals tool.
at 5:43 Bill Stiteler said:
You can share your location for a limited amount of time, making it easy to give people directions if they get lost.
at 5:42 Bill Stiteler said:
Apple is getting into the Foursquare business with a new app called Find My Friends.
at 5:41 Bill Stiteler said:
iWork will be updated October 12 so Documents will work with iCloud.
at 5:41 Aaron Kraus said:
iCloud keeps all devices in sync by pushing documents, photos, and offering the option to redownload music on any device.
at 5:40 Bill Stiteler said:
Boy, they are really milking the explanation of how iOS 5 will work.
at 5:39 Bill Stiteler said:
Over a third of the music sold on iTunes goes directly to iOS devices.
at 5:39 Aaron Kraus said:
iOS 5 update will work on models as far back as the iPhone 3GS. iPhone 3 was officially EOL w/the iOS 4.3 update, so no surprise there.
at 5:38 Bill Stiteler said:
Eddie Cue is talking about iCloud now, explaining how it works.
at 5:37 Bill Stiteler said:
Free update, available Oct 12th!
at 5:37 Bill Stiteler said:
Scott, we know all this! When do we GET it?
at 5:36 Bill Stiteler said:
Cutting the cord: with IOS 5 you won't need to have a PC for your iPhone/iPad
at 5:36 Aaron Kraus said:
Safari comes with tabbed browsing, Mail adds rich text formatting options like bold, indentation, etc. Review of WWDC announcements, mainly.
at 5:33 Bill Stiteler said:
Safari now has an improved Reader. Very Instapaper.
at 5:32 Aaron Kraus said:
Photogs rejoice: you can now lock autofocus and auto-exposure by tapping and holding over the desired focus point.
at 5:32 Bill Stiteler said:
Gamecenter: has 67 million users.
at 5:32 Bill Stiteler said:
The new Camera app looks to borrow a LOT from Camera+
at 5:31 Bill Stiteler said:
Lock screen shortcut to Camera, use the volume rocker as a shutter switch.
at 5:31 Aaron Kraus said:
Also announced are Reminders, which are geotagged to-do items that notify you when you're near the area where you need to do something (like pick up milk).
at 5:31 Bill Stiteler said:
The new, supposedly faster-to-use Camera app
at 5:30 Bill Stiteler said:
Tim's rattling off the things you can subscribe to on Newsstand.
at 5:30 Bill Stiteler said:
But does it support multiple accounts?
at 5:29 Bill Stiteler said:
Twitter integration, baked into the OS. Sign in once.
at 5:29 Aaron Kraus said:
iMessage is encrypted end-to-end, but no mention of delivery to Mac users via iChat/Facetime.
at 5:29 Bill Stiteler said:
Next up: geotagged Reminders.
at 5:28 Bill Stiteler said:
Which is great... provided no one you know uses anything else.
at 5:28 Bill Stiteler said:
The new notification system, iMessage, which works between iOS users.
at 5:27 Bill Stiteler said:
Scott's running through the features of iOS5. But when is it available?
at 5:27 Bill Stiteler said:
More than 100k developers for iOS 5
at 5:27 Aaron Kraus said:
Cards will even send you a push notification when your card arrives. Which you can hopefully access via the new Notification center instead of a popup notice.
at 5:26 Bill Stiteler said:
Printed cards will be sent for $3 in the US, $5 elsewhere.
at 5:26 Aaron Kraus said:
The Cards app appears to be similar to the paper cut cards available for order via iPhoto.
at 5:26 Bill Stiteler said:
Real postcards: Apple prints them out.
at 5:25 Bill Stiteler said:
Scott's showing off the "Cards" app, which lets you make postcards from photos.
at 5:25 Bill Stiteler said:
And apple has paid out $3 billion to developers
at 5:24 Bill Stiteler said:
Customers have downloaded 18 billion apps
at 5:23 Bill Stiteler said:
iOS has 43% of the mobile market, which makes it the #1 os.
at 5:23 Bill Stiteler said:
Scott Forestall is taking the stage to talk about iOS.
at 5:22 Aaron Kraus said:
Scott Forstall, Sr VP of iOS has taken the stage.
at 5:22 Bill Stiteler said:
As of this morning, they have sold more than 250 million iOS devices.
at 5:22 Bill Stiteler said:
3 out of 4 tablets sold in the US is an iPad. (remember when we all joked about the name?)
at 5:21 Aaron Kraus said:
Cook: "iPad is the undisputed, top selling tablet in the world." Understatement of the day.
at 5:21 Bill Stiteler said:
Keep in mind the iPad is less than 18 months old.
at 5:20 Bill Stiteler said:
Doctors are using them in hospitals.
at 5:20 Bill Stiteler said:
Pilots are using them to replace logs and manuals.
at 5:20 Aaron Kraus said:
That's a classic Jobs Reality Distortion Field technique, and Cook is carrying the tradition well.
at 5:19 Bill Stiteler said:
Every state has an iPad program or pilot program in their schools.
at 5:19 Aaron Kraus said:
Cook is highlighting growth and satisfaction in products: growth vs. industry and customer satisfaction vs. the competition.
at 5:19 Bill Stiteler said:
Likewise, consumers love their iPads.
at 5:18 Bill Stiteler said:
[B] Moving on to iPad.
at 5:18 Bill Stiteler said:
[B] Taht's not just smartphones, it's all phones.
at 5:17 Bill Stiteler said:
[B] iPhone has 5% of the total worldwide handset market.
at 5:17 Bill Stiteler said:
[B] Consumers love iPhones. Fortune 500 companies are deploying them (93%). Highly rated in customer satisfaction surveys.
at 5:16 Bill Stiteler said:
[B] iPhone 4 is the best selling smartphone in the world.
at 5:15 Aaron Kraus said:
Cook: "Next up is iPhone. That could be why the room is full today."
at 5:15 Bill Stiteler said:
[B] Next up, iPhone.
at 5:15 Bill Stiteler said:
[B] iTunes is the #1 musci store in the world, and has served 16 billion downloads.
at 5:14 Aaron Kraus said:
"iPod is still a large and imporant market for Apple." 45 million iPods from July 2010 to June 2011."
at 5:14 Bill Stiteler said:
[B] Market share for iPod remains above 70%
at 5:14 Aaron Kraus said:
Since the launch, iPod has retained over 70% market share in the portable music player market.
at 5:13 Bill Stiteler said:
[B] In the last 10 years they've sold over 300 million iPods.
at 5:13 Bill Stiteler said:
[B] iPod changed the music industry.
at 5:13 Bill Stiteler said:
[B] Now Tim's talking about iPod and iTunes
at 5:12 Bill Stiteler said:
[B] 1 in 4 computers sold in a store is a Mac. Which makes sense. What's the ratio online, though?
at 5:12 Bill Stiteler said:
Mac momentum is growing, as is customer base.
at 5:11 Bill Stiteler said:
[B] Macbook Air and iMac are the #1 best selling laptop and desktop in the US
at 5:10 Bill Stiteler said:
[B] Customers love it, competitors are trying to copy it.
at 5:10 Aaron Kraus said:
Cook: "For another metric, we measure adoption. If you look at Windows 7, it took them about 20 weeks to reach 10% of their base. It took Lion 2 weeks."
at 5:10 Bill Stiteler said:
[B] Next up, the Macbook Air.
at 5:09 Bill Stiteler said:
[B] 6 million downloads for Lion.
at 5:09 Bill Stiteler said:
[B] Tim's going to walk us through the current Apple products. First: Macs.
at 5:08 Aaron Kraus said:
Tim Cook is certainly not breaking with the traditional product launch slide templates. Keynote's black gradient background w/simple white text.
at 5:08 Bill Stiteler said:
[B] they have 357 in 11 countries
at 5:07 Bill Stiteler said:
[B] They sold more Macs on opening day than in any other store in the world.
at 5:06 Bill Stiteler said:
[B] OPening weekend. sorry.
at 5:05 Bill Stiteler said:
[B] Cook is showing pictures of the new (beautiful) Shanghai store. 100,000 visited the first day.
at 5:05 Aaron Kraus said:
Cook has mentioned that the updates to hardware, software, and services are focused on an integrated experience. iCloud devices are on the way, apparently.
at 5:04 Bill Stiteler said:
[B] Tim's talking about how they're going to be introducing innovations to hardware and software.
at 5:04 Bill Stiteler said:
[B] Ten years ago they launched the original iPOd in that town hall.
at 5:03 Aaron Kraus said:
There had been speculation that another executive (possibly Senior VP of iOS Scott Forstall) would be presenting. Tim Cook officially in charge here.
at 5:03 Bill Stiteler said:
[B] Tim's talking about how much he loves Apple, and how the campus is their home. Welcome to their home.
at 5:02 Bill Stiteler said:
[B] Tim Cook takes the stage.
at 5:00 Kirk Hiner said:
We're having some odd behavior with the live blog, as it seems everything is showing up as being posted by Kirk Hiner. That's not the case. Bill Stiteler and Aaron Kraus are doing all the work. I'm behind them with the whip.
at 4:57 Bill Stiteler said:
Still not clear on why this is an Apple-campus-only event. Could it be there's no iPhone 5, only the 4S?
at 4:55 Aaron Kraus said:
Let's hope the leaks are because the 4s is the low-end product, and there's a mind-blowingly awesome "one more thing" for an iPhone 5. Too much to hope for?
at 4:54 Bill Stiteler said:
There are also rumors that Apple will include a *kind* of 4G networking that uses less power.
at 4:53 Bill Stiteler said:
And also a release date for iOS 5.
at 4:53 Bill Stiteler said:
Along with a new iPhone 5, which will have a new version of Voice Control that's supposed to be a paradigm shift towards "natural voice control."
at 4:52 Bill Stiteler said:
So, rumor roundup time: What we're expecting to see is the iPhone 4S, rumored to be cheaper (or free with 2 year subscription).
at 4:50 Bill Stiteler said:
Is it because they're dealing with more partners, are they planned leaks, or are they just getting lax?
at 4:49 Bill Stiteler said:
I have to say, Apple's security on the iPhone announcement has been terrible. Leaks everywhere, and now even on their own website.
at 4:41 Aaron Kraus said:
9to5Mac has apparently uncovered images of the iPhone 4s in the Apple Online Store: http://9to5mac.com/2011/10/04/iphone-4s-images-appear-on-apples-website/
at 4:40 Kirk Hiner said:
We're reading that the iPhone 4S will be launched on October 14th.
at 4:37 Kirk Hiner said:
You all saw that the Apple Store is down, right? http://www.appletell.com/technologytell/article/apple-store-is-down-is-this-the-new-iphone1/
at 3:38 Kirk Hiner said:
I'm mostly excited about the possibility of a Sprint iPhone. Not because I'll switch to them, but because NFL licensed cases and skins will finally be made available.
at 3:35 Kirk Hiner said:
We're an hour and a half away from the main event. We suspect (hope) it won't be long before the Apple Store closes up.
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