Mac App Store reaches 100 million downloads

Sections: Apple News, Apple Online and Retail Store, Apple Software, Mac Software

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Mac App Store

Apple issued a statement today that more than 100 million app downloads were generated from the Mac App Store since its debut on January 6th, 2011. Mac owners can easily access the Mac App Store via OS X Snow Leopard and OS X Lion, and all that’s required is an iTunes account in order to download or purchase software. Apple’s promise was mainly to make it an easier way to browse, install and maintain apps for OS X, and that seems to have been a success.

Phil Schiller, Apple’s senior vice president of worldwide marketing, celebrated the significant Mac App Store milestone by saying, “In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry. With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”

“In less than one year we’ve shifted the distribution of djay for Mac exclusively to the Mac App Store,” said Karim Morsy, CEO of algoriddim. “With just a few clicks, djay for Mac is available to customers in 123 countries worldwide. We could never have that reach through traditional channels.”

In that respect, the Mac App Store technically has allowed Apple to push forward the replacement of boxed software with digital copies of their mac software lineup. The Logic Pro and MainStage, boxed versions exclusively for retail stores were discontinued in favor of the Mac App store download. Even the company’s retail stores are instructing customers to their online Mac App Store for most of Apple’s software distribution.

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