This year’s Macworld | iWorld 2012 has come to a close, and the official attendance numbers show roughly 25,000 people attended (not including media and exhibitors), 10% more than in 2011. About 40% of them came for the first time, which seems to indicate the transformation of Macworld to the “ultimate iFan event” has worked in reaching a new audience.
“We have shaped the show to appeal to a younger audience that maybe hasn’t come to every Macworld for the last 25 years,” Paul Kent Vice President and General Manager of Macworld | iWorld, explained. “That’s an opportunity to reach a whole new demographic for some companies.”
If you couldn’t make it this year there’s a photo gallery of some of the events and a short video below. You can also read a wrap-up of everything that was offered at the official Macworld | iWorld site.
Macworld | iWorld 2013 is already scheduled for January 31st through February 2nd at the Moscone Center’s West Hall. Paul Kent said there are more ideas for more varied events for next year, which he expects will bring back alumni as well as attract new visitors.
Be sure to check out Appletell’s full (and ongoing) Macworld | iWorld 2012 coverage.
Via [Ars Technica]