The New York Times is reporting that Apple is preparing to release a less-expensive iPad model later this year, joining several media outlets claiming to have insider information of Apple’s plan to release an iPad with a 7.85″ screen. The New York Times’ sources say Apple is working on the so-called “iPad mini” and that it will “significantly cost less than the latest $499 iPad.”
The company is developing a new tablet with a 7.85-inch screen that is likely to sell for significantly less than the latest $499 iPad, with its 9.7-inch display, according to several people with knowledge of the project who declined to be named discussing confidential plans. The product is expected to be announced this year.
The publication notes the fierce competition Apple would face when launching the device this fall, specifically Google’s recently-announced Nexus 7 tablet priced at $199. If this so-called iPad Mini does get announced, if reasonably price by Apple, the report argues Apple could retain the tablet market-share despite other companies introducing new tablet sizes.
Via [New York Times]