Ads & Media
Believe it or not, Apple did not spend any money to advertise during Super Bowl 50. That sounds crazy, right? Of course, why wouldn’t they put together another great Ad, like the classice 1984 Apple spot that launched their awakening?
The Oscars aired last night, and a new Apple ad aired with it.
“The new, easy, smart way to pay with a simple touch.”
Ends up people are doing more with their iPhone or iPad than answering trivia.
“From the very beginning, we have been a collective of individuals.”
Microsoft’s new commercial pits its Cortana virtual assistant against the robot-voiced Siri from Apple. As the title “Happy Anniversary” suggests, the video revolves around a wedding anniversary. It shows the two phones side by side as the narrator makes a series of commands in relation to his activities for the day. Siri is unable to comply with any of the requests.
Internal documents have revealed Apple is unhappy with Media Arts Lab, the ad agency owned by TBWA. That discontentment has reportedly put Apple in the position of moving away from Media Arts Lab so it can do more work in-house. But so far, that in-house work isn’t as good.
Companies have a tendency to show off whenever they do something good for the community, but Apple has a reputation for avoiding any marketing related to its charity work. Modesty is an important quality, whether it is part of a company or a person, but Bono would like to see Apple promote its charity work with the intention of getting other companies on board.
It was reported last week that Apple would be creating its own internal advertising department as a way to cut ties with its current external ad agency, TBWA/MAL. That agency was no longer working well with Apple, according to internal conversations, and now there are more details regarding what Apple’s replacement will be.
The unveiling of Healthkit during the WWDC keynote confirmed previous reports on Apple’s plans to tap into the health and fitness industry. It looks like we’re going to see more of these concepts in upcoming devices and software upgrades, and the new ad campaign for the iPhone 5s is pointing the way.
Apple is reportedly leaving behind its external advertising agency, Media Arts Lab, but it is not doing so without taking some of the agency’s employees with it. A report from Bloomberg says that sources close to the company have confirmed Apple has already hired two people from Media Arts Lab who will lead the new internal advertising department.
Last month, Apple launched the “Your Verse” campaign to showcase the iPad Air being used effectively in a number of different locations and professions, complete with ads voiced by actor Robin Williams. Today, Apple posted a new “Your Verse” iPad page with a new story of how the iPad Air is being used in the field.