TechnologyTell

In-house Apple ads aren’t performing as well

Internal documents have revealed Apple is unhappy with Media Arts Lab, the ad agency owned by TBWA. That discontentment has reportedly put Apple in the position of moving away from Media Arts Lab so it can do more work in-house. But so far, that in-house work isn’t as good.

Bono doesn’t care for Apple’s modesty

Companies have a tendency to show off whenever they do something good for the community, but Apple has a reputation for avoiding any marketing related to its charity work. Modesty is an important quality, whether it is part of a company or a person, but Bono would like to see Apple promote its charity work with the intention of getting other companies on board.

Apple internal ad department will employ 1,000 people

It was reported last week that Apple would be creating its own internal advertising department as a way to cut ties with its current external ad agency, TBWA/MAL. That agency was no longer working well with Apple, according to internal conversations, and now there are more details regarding what Apple’s replacement will be.

2

New iPhone 5s ad focuses on fitness

The unveiling of Healthkit during the WWDC keynote confirmed previous reports on Apple’s plans to tap into the health and fitness industry. It looks like we’re going to see more of these concepts in upcoming devices and software upgrades, and the new ad campaign for the iPhone 5s is pointing the way.

Apple television ad creation now an internal job

Apple is reportedly leaving behind its external advertising agency, Media Arts Lab, but it is not doing so without taking some of the agency’s employees with it. A report from Bloomberg says that sources close to the company have confirmed Apple has already hired two people from Media Arts Lab who will lead the new internal advertising department.

Apple updates “Your Verse” iPad page with new story

Last month, Apple launched the “Your Verse” campaign to showcase the iPad Air being used effectively in a number of different locations and professions, complete with ads voiced by actor Robin Williams. Today, Apple posted a new “Your Verse” iPad page with a new story of how the iPad Air is being used in the field.

Apple releases new iPad commercial using audio clip from “Dead Poet’s Society”

To further push the iPad as a creative tool, Apple has just released a new iPad commercial. Lasting 1 minute and 30 seconds, the commercial shows how the iPad is used in various ways. What makes the new iPad commercial different from the previous one is the fact that it uses a very nice voiceover taken from the 1989 hit movie, “Dead Poet’s Society,” starring a young(er) Robin Williams.

3

Great holiday Apple ad turns “staring at your phone” on its head

That a lot of people see smartphones as a social barrier that closes us off from those around us is a challenge for Apple and other gadget companies when it comes to marketing. How do you make a heartwarming, holidays-and-family-themed commercial for the device that a lot of people use to ignore their relatives? A new Apple ad, released to the web Monday, threads that needle absolutely beautifully.

Apple promotes new Mac Pro by sending posters to journalists

Apple demoed its heavily redesigned Mac Pro at the October media event, where they announced the new system is going to go on sale in December starting at $2,999. Now, Apple is promoting the Mac Pro by sending journalists promotional posters with glossy, high quality images of the computer. On the page next to the images, Apple describes the Mac Pro and talks about what went into creating the device.

2

Amazon ad pokes fun at Apple’s new iPad Air

Apple’s iPad Air was just unveiled on Tuesday, and already the company’s competitors are taunting the new device. On Wednesday, Amazon posted an ad on the front page of their website that shows a Kindle Fire HDX device with a tagline that reads “lighter than Air.” In the ad, Amazon is referring to the reduced weight of the iPad Air (which comes in at 1.0 pound) and the weight of its own device, which comes in at 0.82 pounds for the $379 Wi-Fi model.

Apple airs new iPhone 5s commercial: “Metal Mastered”

After the first iPhone 5s print ads arrived last week, Apple has now aired iPhone 5s commercial called “Metal Mastered” for the popular device. The TV spot uses the same video the company aired during the media event when it announced the iPhone, but added an upbeat disco track called “Ohh La La” by Goldfrapp to make the ad more appealing.

First iPhone 5s print ad showing off Touch ID appears in magazine

Apple’s iPhone 5s was released weeks ago, and ads for the smartphone are now beginning to appear in print magazines and other publications. I’ve seen iPhone 5c ads on television and along highways and roads all across New York City, and now it looks as though the iPhone 5s is also going to get the same treatment. With these new ads, Apple has done away with the “Designed by Apple in California” ad campaign and is now focusing on features on the iPhone 5s, such as Touch ID.