Ads & Media
Apple has been playing up its status as a California firm in its latest ads, with their “Designed in California” signature line. For some historical context, the Prelinger Archives has posted the 14 minute video “Styled In California,” a “Montgomery Ward Fashion Presentation” produced by Fairbanks (Jerry) Productions for the retailer in the early 1960s.
On Thursday, an iPad mini ad campaign from Apple and TBWA won one of the most notable awards in advertising: the Grand Prix for Press award. Apple and TBWA were awarded the prize at the Cannes Lion International Festival of Creativity.
Popular ad firm TBWA/Chiat/Day has been working with Apple for many years and helped to come up with the Cupertino company’s iconic “1984″ ad. This relationship has been a longstanding one as Apple has been using the firm for its ads since then. Now, it seems Apple’s relationship with the ad firm is becoming strained as they engage in a controversy over the leadership style of Apple’s SVP of Worldwide Marketing, Phil Schiller.
Apple’s new television commercial, dubbed “Photos Every Day,” focuses on the iPhone 5′s camera features and how people use the powerful 8MP camera to capture special moments at a variety of times and places, and under a variety of weather conditions. The iPhone commercial finishes with the quote, “Every day, more photos are taken with the iPhone than any other camera.”
Yesterday was a big day for Baltimore. But despite not being involved in the game (or even having a team in the sport), it was just as big a day for Apple. Last year, Jim Cramer at The Street noticed that Apple had the best ad in the super bowl despite not running an ad at all. The same held true this year if you really examine the footage; I’m talking about two entirely different touchdowns the tech giant managed to score during Super Bowl XLVII.
“Brand” is everywhere. It’s amongst us and around us all the time. It’s the salary we receive as citizens of a capitalist democracy. Today’s marketing environment is as harsh for our senses as the frozen forest clearing was for our hunter-gatherer cousins. Despite all the talk of the great white shark losing its edge, Apple for me is still the behemoth. It’s the ad equivalent of a velociraptor amongst the corporate dinosaurs.
We’re just a couple days away from Christmas and Apple has gotten into the holiday spirit with their latest commercial for the iPad mini. The new TV Ad—titled simply “I’ll be Home”—features a young girl sharing an adorable moment with her grandfather over Apple’s FaceTime as she sings “I’ll Be Home for Christmas.”
Apple has been focusing their advertisements on the iPad mini lately, but they’ve gone back to the iPhone 5 with two new commercials: “Orchestra” and “Turkey.” The new iPhone 5 commercials can now be found directly on either Apple’s website or their YouTube channel.
As we get closer to the holidays, we’re beginning to see Apple aggressively push more TV Ads for their new 7.9″ iPad mini. The company has just started to air more commercials, both of which cleverly show audiences that the iPad mini possesses the same capabilities and performance of the full-sized iPad despite coming in a smaller package.
Black Friday’s still a couple of weeks away, but that’s not preventing the major retailers from releasing (leaking?) their deals. The good folks over at Gamertell have been posting the fliers and online ads, many of which contain good deals on Apple’s iDevices and third-party accessories. Here’s an early roundup.
As the holiday shopping season kicks into gear, Walmart has unviled its “best Black Friday assortment and pricing ever offered.” They’ve got hundreds of brand name electronics, toys, apparel, sporting goods and items for the home available during three events starting at 8 p.m. on November 22.
A lot is riding on the Surface tablet project for Microsoft; the previous version of Windows-based tablets never really caught on, and after years of watching Apple sell millions of iPads, Redmond has finally responded with a product they hope will be considered cutting-edge and the new epitome of cool. So why compare it to a mullet?