Ephemera site Retronaut has collected a gallery of classic Apple ads running from 1975 (with a black and white ad for the Apple-1) up to 2002 (for the iMac G5). It’s a fascinating collection of how the company presented itself to customers when it was on top of the world with the bestselling Apple ][, to its slump in the ’90s, to its resurgence with the “i” line.

As they get ready to launch their new iPod product line in retail stores nationwide, Apple has released a new TV commercial for the new iPod touch, nano and shuffle models. This new TV commercial highlights Apple’s new products and their fun, colorful side.

The iPhone 5 hit stores yesterday, and Apple began airing the first TV commercials to advertise its capabilities. The company’s newest TV spots focus on the iPhone 5′s bigger 4″ screen display, the new panorama camera feature in iOS 6, and also on the newly designed EarPods that come with every new Apple handset.

Apple has released a new iPad TV commercial, “All On iPad,” making a total of three television ads that Apple focuses on the 3rd generation iPad. Apple continues the trend of their previous commercials, discussing the various capabilities and apps that run on the device.

Whereas Apple has recently focused solely on their iOS devices in TV spots, they’ve shifted their attention back to the Macintosh with a campaign that shows off their OS X software. Apple’s new TV commercials airing during coverage of the 2012 Olympic Games in London feature an Apple Genius from the Apple Stores.

Database specialist developer FileMaker is a wholly-owned Apple subsidiary, and currently featured in a promo for new FileMaker 12 themes on the company’s homepage is a collage image of an iPad, iPhone, and a mysterious black notebook computer—the latter’s display showing an OS X user interface. Does FileMaker know something we don’t about a forthcoming Mac notebook?

You might recall the special event that’s been scheduled for next Tuesday at the Regent Street Apple Store in London. Acompanied by a cryptic catchphrase of “Mum is no longer the word”, the event has been largely assumed to be the unveiling of European iPhones. The store will therefore only be opened at 4pm on more »

You might be wondering, why would some folks not want to install iTunes? Well, putting it simply, some hate it, and besides, iTunes is not available on operating systems like Linux. So what’s a penguin-and-iPod lover got to do? Thankfully, open source apps like Senuti and libraries like gtkpod/libgpod can help bridge the gap. Unfortunately, more »

According to a report from The Guardian, it seems like O2 will now be the exclusive mobile carrier of Apple’s iPhone in the UK. Unfortunately, the carrier had to offer as much as 40% of its sales revenue to the Cupertino-based electronics giant. The margin will be confirmed tomorrow, but another competitor has already described more »