Commercials and Ads
Yesterday was a big day for Baltimore. But despite not being involved in the game (or even having a team in the sport), it was just as big a day for Apple. Last year, Jim Cramer at The Street noticed that Apple had the best ad in the super bowl despite not running an ad at all. The same held true this year if you really examine the footage; I’m talking about two entirely different touchdowns the tech giant managed to score during Super Bowl XLVII.
“Brand” is everywhere. It’s amongst us and around us all the time. It’s the salary we receive as citizens of a capitalist democracy. Today’s marketing environment is as harsh for our senses as the frozen forest clearing was for our hunter-gatherer cousins. Despite all the talk of the great white shark losing its edge, Apple for me is still the behemoth. It’s the ad equivalent of a velociraptor amongst the corporate dinosaurs.
The iPhone 5 hit stores yesterday, and Apple began airing the first TV commercials to advertise its capabilities. The company’s newest TV spots focus on the iPhone 5′s bigger 4″ screen display, the new panorama camera feature in iOS 6, and also on the newly designed EarPods that come with every new Apple handset.
Apple has released a new iPad TV commercial, “All On iPad,” making a total of three television ads that Apple focuses on the 3rd generation iPad. Apple continues the trend of their previous commercials, discussing the various capabilities and apps that run on the device.
Whereas Apple has recently focused solely on their iOS devices in TV spots, they’ve shifted their attention back to the Macintosh with a campaign that shows off their OS X software. Apple’s new TV commercials airing during coverage of the 2012 Olympic Games in London feature an Apple Genius from the Apple Stores.
Apple has released their second commercial for the new iPad, dubbed “Do it All.” As with the previous commercial, Apple unsurprisingly continues to focus on the beauty of the new iPad’s Retina display.
Apple has released its first TV commercial for the newly unveiled Macbook Pro models, and the company is of course focusing attention on the Retina display. Apple points out that the revolutionary display features a resolution of 2,880 x 1,880 pixels, packing more resolution than an HDTV screen.
Before Apple announced the newer Retina display Macbook Pro models, the company refreshed the Macbook Air models with Intel’s Ivy Bridge processor. The new MacBook Airs feature faster Core 2.0GHz i7 processors and up to 512GB of flash storage. It also will include USB 3.0 ports and 720p HP FaceTime cameras, and will be configurable up to 8GB of RAM capacity for both the 11- and 13-inch models.
Apple has posted their new, enticing television commercial for latest generation of the iPad. The ad focuses solely on the Retina Display technology, which has a 2,048 × 1,536 pixel resolution. The ad—named “This Good”—states, “When a screen becomes this good, colors are more vibrant. Words are pin sharp; everything is more brilliant.”
During the Academy Awards Sunday night, Apple aired a new commercial dedicated to their cloud service which offers users the ability to store content across the entire Apple product line. The ad—titled “iCloud Harmony”—highlights music, photo, calendar, and contact syncing between iPhones, iPads, and Macs.