At the company’s annual Upfront Presentation in New York City, the CW network’s CEO Mark Pedowitz announced they will be providing the CW on Apple TV, becoming the first broadcast television network to stream on the device. The app will be very similar to CW’s applications for other platforms and will not require a subscription or cable network authentication as many apps typically do.

Following Tuesday’s iOS v6.1.3 update, Apple has launched an Apple TV update. Apple TV OS v5.2.1 brings an improved version of Hulu Plus that promises users easier and quicker access to their favorite TV content. The update also contains a few other bug fixes to the TV box set.

HBO Go and MAX Go are online services which allow subscribers to the premium channels to watch their original programs and select films whenever they like via the web or using their apps. They’re also available on some streaming devices like Roku and Xbox Live, and through some cable carriers who place restrictions on the Go services when they’re attached to an actual television. But that changed today when both apps were updated to support Airplay.

Apple released iOS 6.1 for iPhone, iPad and iPod touch owners today, and Apple TV has received an update as well. The biggest addition to Apple TV v5.2 is support for Bluetooth keyboards, but Apple also brought improvements to iTunes Match and Up Next, as well as iCloud support.

Draw-It, Push-It is a new Pictionary-style game from Redwind Software. Play with up to 15 friends in the first multiplayer iOS gaming experience as you try to be the first to guess what your friend is drawing. The game includes over 400 words to draw with extra word packs—including Movies, Sports, and Places—available as in-app purchases.

Following the release of iTunes 11, Apple has issued an update to their Apple TV products, adding support for iTunes Up Next and a few performance and stability improvements with the iTunes Store, AirPlay, Netflix, iTunes Match, and wired Ethernet connections.

For those of you who love a bargain but don’t want to brave the hardcore holiday shopping crowd, good news! Apple has posted a one-day sale on the Apple Store web page. Deals include the new Retina iPad for $41 off, the new iPod touch for $31 off, and Macbooks of all flavors for $101 off.

The Apple TV has not received a large amount of attention (it is still just a hobby, after all), and this minor occurrence will no doubt be eclipsed by the iPad mini announcement. But it deserves both a brief review and an answer to one question: Does the AppleTV exist as an entertainment app hub, an extension of the iPhone/iPad, and does this new app-streaming model preview Apple’s go-to-market strategy for conquering the television market?

There are numerous devices/apps available that can turn your iPhone, iPad and iPod touch into a universal remote, but they’re terribly handy. Your iDevice may not always be handy, and the hardware attachments are easily misplaced. If you’d like a more permanent solution, Logitech has announced the next generation of its award-winning line of Harmony remotes: the Apple TV compatible Logitech Harmony Touch.

Apple has pushed out a new software update for Apple TV, compatible with the 2nd and 3rd generation of Apple TV models. With this update, Apple TV now gains full support for Shared Photo Streams, as well as the ability to switch between multiple iTunes accounts, re-arrange icons (just like iOS), and send audio from the Apple TV to any third-party Airplay-enabled speakers

According to a report from AppleInsider last week, Apple may be planning to add iBooks support to Apple TV. When one developer using the iOS 6 beta downloaded a digital book through Apple’s iBook Store with the same iTunes account linked to the Apple TV device, an unusual error message appeared on the screen…

Apple’s annual iTunes Festival will begin in London on September 1st and run through September 30th. Those in or traveling to London can attend live performances from many local and international music artists. The rest of us can take advantage of thew new, free iTunes Festival app for iPhone, iPad, iPod Touch and Mac that offers free live streaming of the event.