Opinions and Editorials
Apple’s holiday line-up is set and the company is hunkered down for the winter, leaving its retail stores wide open for customers to come in and pick up its latest products. But we can’t forget that as soon as the New Year dawns on January 1st, the expectations for Apple to release new products is refreshed. That is a fair expectation, especially because the company has been releasing new software and new devices every year for as long as I can remember.
The title of this piece alone will raise a lot of arguments about how making employees work on a holiday is just wrong. I understand that, and I do agree employees deserve to be home with their families, stuffing their face with turkey and sitting in front the television with a football game to which they’re not really paying attention. However, I also believe Thanksgiving Day presents a huge sales opportunity for Apple.
I figure the iPad Air would be a logical upgrade from my old iPad 2, but given the limitations of what my hardware replacement budget will comfortably stand, being able to economize a bit would be appreciated. But would it be a false economy? I take a look at some recent Geekbench numbers for both machines (as well as iPad mini results) to find out.
Earlier today, Apple released the iPad mini with Retina display with little fanfare. I didn’t hear anything about it even fifteen minutes before it went on sale, and only had a general idea of when it was going to be released. So, when I read Apple’s press release for the new iPad mini 2, I went to the Crossgates Apple Store in Albany, NY to check out the new screen. To my dismay, the models on display were the original iPad mini.
The Tim Cook era at Apple has quickly become one of the more responsible eras the company has ever seen. That’s not meant to disrespect the late Steve Jobs, but he did bring his famous “reality distortion” when calling the shots. Under Cook, we have seen an impressive amount of responsibility in all areas of the company, including managing new hires, releasing products, and releasing timely software updates.
I’m wondering if I might not find it a compromise less appealing than sticking with a laptop + tablet strategy. And if I ended up using the MacBook Air with external input devices, which I inevitably would, I’d might as well go with a larger laptop and a new iPad Air, using both machines for the things they do best. Maybe sometime the iPad really will become a viable laptop surrogate, but it’s not there yet.
Berenberg analyst Andaan Ahmad thinks Apple should buy Tesla Motors and make Elon Musk—who he perceives to be an innovative presence like the late Steve Jobs—Apple CEO. Mr. Ahmad suggests that by buying Tesla Apple would obtain in the person of Elon Musk a new iconic partner to lead Apple’s innovation — a move that would be analogically similar to the company buying NeXT in 1997 and getting Steve Jobs back as a bonus
Just before Apple swamped us with a tsunami of product announcements last Tuesday, I posted a blog entitled “Here’s what the iPad 5 needs in order to be really exciting.” However, I expressed doubt the new iPad would include any of the features on my fantasy wishlist, and I was right in that prediction. Apple went in the opposite direction with the iPad Air, but is Microsoft’s Surface 2 really a satisfactory alternative?
OS X Mavericks has only been out for a few days, and I’m already a huge fan of the direction Apple has taken with the new software. What direction is that? Well, with OS X Mavericks, Apple took something that is very familiar to its users and made it faster and more efficient than ever. What’s even better was that a lot of Mac users like myself didn’t have to pay anything for the latest update.
From here on out, Apple will always be updating the iPhone 5c alongside the higher-end iPhone. It will be using it as a stepping stone to the iPhone 6 and all of the others that they release in the future. Ultimately, the iPhone 5c is great marketing for the iPhone 5s, and it makes sense that both are selling very well.
I’m doubtful the new iPad 5 will include any of the features on my list. It will be a fine piece of work and an excellent content consumption device, but all indications are that Apple will once again snub content creators and other productivity oriented users who would like the iPad to be a more satisfactory production tool. Hope I’m wrong. Maybe next time?
According to quarterly PC sales reports released by Gartner and IDC last Wednesday, Apple was the only PC maker among the U.S. market top five vendors to suffer a year-over-year sales decline during the “back-to-school” quarter. However, I don’t think it’s time to start writing the Mac’s obituary quite yet. There are several logical reasons to deduce that the summer Mac sales slump is just a temporary hiccup rather than the beginning of a death spiral for the Mac.