Apple has rolled out a new feature for Apple TV users. Owners of the media streaming device will now find a new option called Genius under Movies and TV Shows. The Mac version of the iTunes Store has had Genius recommendations for quite some time, but the feature has been absent from Apple TV until now. The Genius feature recommends iTunes content to watch based on your purchase history.

Following the recent success of Walter Isaacson’s biography on former Apple CEO Steve Jobs comes another more corporately-focused book on the company that Jobs co-founded and brought so much success to throughout his adult life. Inside Apple by Adam Lashinsky brings to light Apple’s (and Jobs’ as well, to a lesser extent) business side and how the company operates instead of the personal coverage that Isaacson’s biography brought.

Y Combinator, a Silicon Valley venture capital firm that provides seed funding for startups, has declared all-out war on Hollywood, calling for tech entrepreneurs to put forward ideas on what will be entertaining us 20 years from now. Y Combinator’s declaration of war is not so much a new call to arms as a statement of simple fact: The world is changing, and will always continue to do so. To fight against it is foolish. To embrace it, as we have seen, could just make your company the most valuable in the world.

Shortly after the Apple Education Event which took place in the New York City yesterday, Apple posted the entire 60-minute video on their own website. This hour-long video features Apple executives Phil-Schiller, Eddy Cue and Roger Rosner, who which took the stage to introduce the new iBooks 2 services.

Accompanying the new releases of iBooks 2 and iBooks Author comes iTunes 10.5.3, which allows users to sync the new interactive multitouch books using iTunes. These books can be purchased through iTunes on a user’s Mac or PC, or through iBooks 2. Aside from the ability to sync these new books, no other notable changes have been made in iTunes 10.5.3.

Another major announcement today from Apple’s education-based media event is the release of iTunes U—formerly only an educational podcast section within the iTunes Store—as an official iOS app. According to Apple’s Eddy Cue, who made the announcement on behalf of the company, over 1,000 universities currently make use of iTunes U, which has seen over 700,000,000 total downloads since its launch.

Previously, if iTunes customers had a desired product in mind, they had to resort to clicking on multiple pages to get to that specific item. But now Apple has given iTunes a much-needed improvement that will certainly assist users in quickly finding apps and videos in the iTunes Store. This small makeover adds the ability for users to peruse the whole store in a “Quick View mode” which will let them purchase items without leaving the current page.

Last November, Apple introduced iTunes match in the United States, then expanded the music hosting service to several countries across Europe and Brazil. Netherlands remained the only country in Europe placed on hold while Apple negotiated the deals with the major labels and publishers. Now, a dutch news site has reported that Apple signed a contract that will allow the iTunes Match to arrive in the Netherlands.

If you found yourself with some new AirPlay-compatible gear over the holidays, it can quite a challenge to figure out how to get the your music where you need it. Here is a handy primer for navigating the iOS AirPlay interface, so you can listen to exactly what you want where you want it.

iTunes Match has generated a bit of confusion since its initial release, as some users aren’t sure about what exactly happens to their music library after the service has been enabled. To better explain iTunes Match, Apple posted a walkthrough video showing viewers how to activate their account and load songs. The new $25/year service offers more »