Apple today unveiled Mountain Lion, the coming update to OS X v10.7 (Lion). The marketing-speak includes terms such as “further ahead” and “The Features you know. Like you’ve never seen.” So, users can mainly expect refinements to the current version of Lion, much as Snow Leopard was an enhanced (and quite successful) update to Mac OS X v10.6 (Leopard).

Chitika, an on-line advertising data analytics company, reported their analysis of traffic on their ad network and found iOS impressions approaching OS X. This makes sense if you look at the most recent Apple fiscal report. Tim Cook reported that Apple sold 37.04 million iPhones, 15.43 million iPads, 15.4 million iPods, and 5.2 million Macs in the fiscal quarter 2012.

Napkin Studio’s David Stanfill has been hard at work developing an OS X client that will allow for AirPlay mirroring from iOS to OS X, something that is currently unsupported. Stanfill’s decision to develop such a client and the technology behind it came from his desire to find a better way to demo his iOS applications during online meetings and to be able to record live video of the apps as they are being used.

Apple has just released three new EFI Firmware Updates, all of which are meant to benefit 2010 models of the iMac, MacBook Air, and MacBook Pro. The main purpose of the updates is to add Lion Internet Recovery to these Mac models. Lion Internet Recovery, a feature introduced into OS X with the release of Lion, allows users to re-download the entire operating system from Apple’s servers without having to go through the Mac App Store.

It appears Apple has updated its pointers in OS X v10.7.3 with higher DPI (Dots Per Inch), something the average user probably wouldn’t notice. The change allows the icons to scale much better at higher resolutions, which could likely be for Universal Access or possibly even to accommodate a future higher-resolution Mac.

Another occasion to thank myself for not being an early adopter. Last week, along with the OS X 10.7.3 update (which itself has proved to be bug-plagued), Apple released Security Update 2012-001 for those of us who are Lion skeptics and continue to use OS X 10.6 Snow Leopard. I actually downloaded the Security Update more »

The update brings several bug fixes for improved performance and compatibility across all Mac computers, and fixes a critical bug within OS X Lion which causes WiFi connection issues when Macs try to wake-up from sleep. Apple has also released software updates for the Lion Server, Safari 5.1.3, new version of Sever Admin Tools, some bug fixes for the Apple Remote Desktop, and security updates for users still running the Snow Leopard.

NetMarketShare’s desktop Operating System Market Share metrics for January 2012 show the Mac OS gaining a minuscule three tenths of a point on the month, with Windows falling back slightly. In the Mobile/Tablet category, the iOS was still well out in first place, and recovering some of the ground it gave up in December.

Apple recently pushed another beta update for Mac OS X Lion 10.7.3 (build number 11D50) to all registered developers. The latest beta will make it the 7th build Apple has released, starting with the first 10.7.3 build on November 15th of last year. Just like the previous build, which was released last week, this update contains “no known software issues,” but developers are asked to focus on several aspects of the Lion operating system which includes iCloud Document Storage, Address Book, iCal, Mail, Spotlight, and the Safari browser.

Apple has seeded a new version of OS X Lion v10.7.3 to all the registered developers under their Dev program. This new build carries the number 11D46, and showed up just a few weeks after the third beta was released in December. Apple’s main focus on this build remains unchanged; developers are asked to pay close attention to iCloud Document Storage, Address Book, iCal, Mail, Spotlight and Safari. According to Apple, this build comes without any known issues, which may hint at an upcoming release.