So, imagine this: you are a huge software company. You make one of the two major comsumer operating systems. Your competitor has a highly successful ad campaign that for two years has been beating your product up. The competitor’s sales are growing steadily, while yours are slowing. You decide it’s enough already, and you are going to invest lots of money in a rebuttal campaign. So how should this campaign work?

Find out after the break.

There have been many “anti-iPod” commercials around the world, broadcasted by public service from the government, to try and discourage people from listening to their iPods while walking or cycling. Yet if you look on crowded roads and streets you will see at least 1 person wearing earphones while walking. I do all the time more »