Interesting information on how Apple selects songs for their ads

If you remember the iPod touch ad that touted this musical device as being the “funnest iPod ever,” then you remember the song “Around The Bend” from Mette Lindberg and beatmaker Lars Iversen. Although one would expect there is a group of people over at Apple that pick the songs for the ads, or maybe even the marketing team itself, it may actually be Steve Jobs himself (which may not surprise some most people).

So, here’s the story…