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Apple unveils iPod touch and iPad 2 commercials

Apple has recently unveiled two new commercials—one for the iPod touch titled Share the Fun and one for the iPad 2 titled Love. Both of them show people—both young and old, men and women—using these devices in fun and innovative ways; perfect for those who might look at an iPod touch or iPad and wonder what they can do that a desktop or laptop computer can’t.

Apple’s iPad ad reveals new details

As reported at Appletell, the first TV ad for Apple’s iPad made it’s TV premiere during the Oscars. And you’re probably not surprised that the story doesn’t stop there. No, we actually gained some real information about the iBookstore, how documents may be stored on the iPhone, and a little more about the rumor that just won’t die, a front facing camera.

More iPhone ads appear on Apple’s website and TVs worldwide

Apple loves to keep their ad pages up to date with commercials that reflect the current states of their products. And considering how simple their advertisements seem to be, they probably don’t take all that much time to produce (especially considering they all have the same basic concept of just a hand and an iPhone). Now, Apple is at it again with three more iPhone advertisements spotlighting some of the most useful functions and applications of the device.

Obsessed with Get a Mac ads? There’s a site for that.

If you’re into marketing and advertising or just simply find Apple’s Get a Mac ad campaign interesting, you might want to visit AdWeek’s website. They’ve set up a page that has all 66 (yes, 66) advertisements from the campaign so far. They’re organized chronologically and categorized by the year in which they came out. It’s some pretty awesome stuff, in my opinion. You can caught in hours of advertisements if you’re into that sort of thing.

AdWeekMedia awards Apple the “Brand” and “Campaign of the Decade”

According to an AdWeekMedia poll, Apple has come out on top of 2 of the 33 “Best of 2000s” possibilities that stretch across four categories, including media, agency, creative, and brand. These two possibilities include both the “Brand of the Decade” with Steve Jobs—a “brilliant marketer who happens to be the CEO”—at the forefront and “Campaign of the Decade” with Justin Long and John Hodgman getting the spotlight (no pun intended).

Apple joins the AT&T vs. Verizon battle

No longer is this attack ad battle between Verizon and AT&T, as Apple has now stepped their foot through the door. With two new ads involving the iPhone and that same unusually perfect hand, Apple points out some of the things that are possible on AT&T’s network. The interesting part about Apple’s ads, though, is that they don’t mention Verizon.

Lee Clow, creative director of Apple ads, steps down

Lee Clow, the chief creative officer at that ad agency that created Apple’s iconic “1984″ ad, as well as the “Think Different” and “I’m a Mac, I’m a PC” campaign, has stepped down from his position at TBWA/Media Arts Lab. The Apple account will be in good hands, however, as the new CCO is “Duncan Milner, executive creative director on Apple and a TBWA alum since 1990.”

New “Get a Mac” ads target Windows 7

“Time to upgrade…to a Mac” is the theme of the latest Get a Mac ads. Targeting Windows users who hope that the new operating system will solve the problems of the widely-derided Vista, the new commercials suggest that owning a Macintosh might be the real solution to their problems. As always, John Hodgman plays the long-suffering PC, trying to convince frustrated users that Windows 7 will be different, much to Justin “Mac” Long’s subdued skepticism.

New Get a Mac ad talks about innovations

There is no doubt that Apple may be a more innovative company that Microsoft. While I’m not implying that Microsoft simply copies all of the tops products that come out of Cupertino, Apple does certainly make more barrier breaking products, in my opinion. Their latest Get a Mac ad, PC Innovation Lab, focuses on these innovations…or lack thereof. It has the same two actors you’ve grown used to, as well as a special guest PC or two with the same witty type of dialog.

Apple shoots footage for a new ad with mystery product

Word—according to Sierra Sun—has it that Apple shot footage for an advertisement on Tuesday afternoon at Jax on the Tracks in Truckee, CA. This is a rare act on Apple’s part, considering most of their ads are shot in studio. “Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd,” said Bud Haley, owner of Jax on the Tracks.