In the ongoing battle between Microsoft ads and Apple ads, Apple has played their latest cards: Customer Care, Elimination, and PC Choice Chat. Elimination is clearly a direct blow at Microsoft’s Laptop Hunter ads. In this ad, PC has numerous other PCs behind him and a woman is telling PC what she is looking for in her computer. When she mentions that she doesn’t want crashing or viruses, all of the PCs quickly make their way off of the screen. Very clever, Apple.

If you ask a worker at the Apple Store about antivirus software for the Mac, you may hear that you don’t need it at all because, “Macs don’t get viruses.” However, this information may no longer hold true. At least Apple itself doesn’t think so. According to a recently published knowledge base article from Apple, more »