Apple has released four new Get A Mac ads (which we haven’t seen in a while, I might ad) by the names of Biohazard Suit, Stacks, Legal Copy, and Time Traveler. Like usual, these four ads feature the fun and witty jokes created by Apple’s PR team that help to make the Mac guy look superior to PC. In Time Traveler, PC heads into the future to see that PCs still freeze, while in Stacks, PC must sort through a bunch of photos while Mac can simply use iPhoto face recognition. Also, Biohazard pokes fun at the lack of security on a PC, while Legal Copy points out even more flaws in PCs.

Apple has created and is now airing three more of their clever iPhone commercials. These three ads are no different than all of the prior ads that showcase some of the most helpful applications available on the iPhone. The first ad is titled “Student,” and shows how the iPhone can help a student in a new place and at a new school. The second ad, which is called “Itchy,” shows how apps can help you when you’re out and about.The third ap, entitled “Office,” shows how the iPhone can help in the working environment.

NPR recently ran a 30 minute segment with brand expert Martin Lindstrom. Martin conducted a 3 year, 7 million dollar study on marketing and its affect on the brain using an FMRI or “functional” magnetic resonance imaging machine. The results from the scans of more than 2,000 volunteers were very interesting—and astounding, in some cases.

Martin explains that when we are thinking of buying a big ticket item such as a computer or television, we are loyal to a brand until they sell us three bad products. For example, the majority of people will buy cars from GM until they get the third bad one. At that point, most of the people scanned would try a different brand (in this case, Toyota) until they are disappointed in the same fashion. Using the same methods, it was discovered that the warning labels on cigarette packs actually cause people to smoke 13% more than packs that do not have the label. How ridiculous is that?

So, how does Apple play into all of this? Simple…