“And one more thing…uh, oops.” We likely won’t hear anything such as that at Apple’s iPhone 4 press conference today, but I’m not entirely sure we should. That we’re live blogging an impromptu Apple event regarding isolated antenna/reception issues just indicates to me that the company has become so important in the smartphone industry that a.) any gaff is viewed catastrophically enough to warrant a public explanation, and b.) when Apple wants to explain something, people listen.

It may only be rock and roll, but we like it, too. I think we’ll also like what we see out of Apple’s press event from San Francisco today, provided you don’t have unrealistic expectations. The announcements begin at 10:00 a.m. PDT (1:00 p.m. EDT). We’ll be running our live blog of the event as the announcements happen, and will update this page with more speculation and last minute rumors as they surface, so bookmark this page or just stick around until then.

No matter how big the iTunes store has become, there’s always been one band in particular that has been missing: The Beatles. We’ve all heard their music in one form or another, but if you wanted to download an album or track from iTunes, you were met with a collection of covers and tribute bands. Maybe that’s about to change as they release their entire catalogue remastered in stereo. When? The same day as Apple’s rumored press event.

Disappointed by Apple’s Keynote announcements? Me too. We were all expecting something in the way of hardware that wasn’t completely obvious (i.e. the 17″ MacBook Pro). Well, we received some potentially good news. While discussing the fate of the expo with a long-time Macintosh software developer, we received a tip from someone in the know about Apple’s coming plans, and it seems that those plans involve a big finger to Macworld.