Ladies and gentleman, it’s the moment you’ve all been waiting for. Yes, after years and years of lawsuits, arguments, and rumors, the Beatles have finally put their music collection up on iTunes. They’ve got a whole page on iTunes devoted to their music, their performances, and their ads. What’s interesting, though, it that I was able to see them on the store at 8:45AM Central Time, which is a good hour and fifteen minutes before Apple’s website announcement said it would be.

If the heiress of John Lennon is to be believed (that’s Yoko Ono), then tomorrow’s special event might finally bring the Beatles to iTunes. Yoko’s comment made a brief appearance on Sky News and then quickly vanished thanks to the powers that be. The only remaining evidence is thanks to some quick eyes at 9to5Mac and a partial Google cache. Just to balance it out a bit, The Financial Times is reporting just the opposite.

As expected, today Apple launched a new version of iTunes to go along with their revamped iPod line, and during the Apple Event, Steve Jobs simply could not shut up about the newest iTunes feature: “Genius.”

What Genius does is analyze the music and video in your iTunes library (provided that you opt-in to the service, that is), and recommend other music and shows you might like, based on other users with similar tastes. It’s similar to the recommendation feature used by movie rental site Netflix and online “radio station” Pandora to help users find new movies and music.

Some very interesting details (including an odd reaction to the Beatles) after the break.

We wrote about the Beatles coming to iTunes on Monday, but this rumor may not be true. We previously reported that Paul McCartney has a $400 million deal with iTunes to put the Beatles on iTunes. The deal would be wonderful because old fans would buy the music again and a younger audience would discover more »

It’s looking like a pretty good chance that The Beatles library is finally coming to iTunes. ThisIsLondon.co.uk reports that Paul McCartney is selling the Beatles’ back catalogue online, valued at over £200 million. Apparently he is selling this to help with his highly publicized divorce from Heather Mills. The Beatles’ singles and albums, including “Help!,” more »