Why Blu-Ray doesn’t matter (to Apple)

The Macbook line got a major refresh today, but one thing did not appear: the Blu-Ray capable optical drive. Not as an option, not to burn, and not even to play the newly-crowned winner of the DVD high def format wars. And after Steve Jobs’ comment that Blu-Ray is a “bag of hurt,” we probably shouldn’t plan on seeing such a thing any time soon.

And there are a lot of good reasons (from the perspective of Apple, anyway) why the company shouldn’t be in a rush to adopt it…