According to a study done by Duke University and the University of Waterloo, it can. The study, which is to be published in April, found that exposure to well-known brands, even for a second, can cause us to behave in ways similar to the traits of the companies. 341 students took part in the experiment more »

This may be hard to accept but in recent years America’s popularity on the world stage has declined, and the impact of this has been felt by nearly all the leading US brands e.g. Coca-Cola, McDonalds and Nike included – except Apple. “Apple is one of the few US brands that aren’t becoming less popular more »