Apple has formally launched the iTunes Match service in the U.K., Germany, Canada, Mexico, Australia, Ireland, and other regions. Several users noticed that within the iTunes program there was a new option that allowed them to subscribe to iTunes Match. The service wasn’t expected to arrive until at least the start of 2012, but it seems Apple managed to get the service up and running quicker than was anticipated for international users.

Talk about creativity at it’s finest. Bullet Brazil, the brilliant company that came up with this idea, wanted to have an iPod Shuffle giveaway with their Unilever’s Kibon brand of ice cream. Now they couldn’t just put the iPod Shuffle in the packaging, because then people would search to find the one with the prizes. more »