Microsoft to introduce their own version of the Apple Genius

Seems like Microsoft is trying to duplicate a few of Apple’s defining strategies. First the funny(?) Seinfeld ads, and now, as part of a $300 million dollar marketing effort, Microsoft confirmed that they will be employing in-store representatives to act as Genius-like Microsoft know-it-alls, called Gurus. The company also plans to employ a good number of floor specialists (equivalent to Apple’s Personal Shoppers or Concierge) in a trial run at Circuit City and Best Buy.

Details after the break.