Apple iTunes App Store is by far the most successful and easy to use method for purchasing mobile device apps, and it contains over 100,000 applications. However, developers are growing angry with outrageous wait times for approvals and sometimes just plain stupid reasons for rejection of their software. Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing, is still defending the process.

Those of us who have had the opportunity to browse the App Store have seen that most of the Apps are either 99 cents or are free. Yes, there are applications that cost more and are just better than the cheaper counterparts, but, for the most part, we are in the 99 cent or free arena. Well, Craig Hockenberry has sent a letter to the venerable CEO of Apple. In this letter, Hockenberry claims that the “ringtone app,” or the 99 cent application, is crippling developers such as himself by sacrificing quality to make the applications as cheap as possible. I would have to agree with him on this. How do you make any money as a developer if you put, say, six months of production hours into a project, and in order to make your money back you need to sell 200 thousand downloads? Does not seem to realistic.

Well what about the higher priced applications? The same theory applies I think. If you put 9 to 12 months worth of production hours into a project and sell the app for $4.99 or $9.99, you would only need to sell maybe 100 thousand downloads (maybe less) to break even or, dare I say it, make any money.