Apple developing “active packaging” for mobile devices?

According to a new patent application from Apple, the company we all know and love wants to create a new type of packing for their iPhones and iPods. As we have seen through the years, normal packaging is designed to put some sort of advertisement on the outside while also keeping the product inside safe and sound. With this new “active packaging,” Apple would be able to both power the device and send data to it in order to have it display some sort of media, such as a video, while sitting on shelves waiting to be purchased.