Apple shoots footage for a new ad with mystery product

Word—according to Sierra Sun—has it that Apple shot footage for an advertisement on Tuesday afternoon at Jax on the Tracks in Truckee, CA. This is a rare act on Apple’s part, considering most of their ads are shot in studio. “Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd,” said Bud Haley, owner of Jax on the Tracks.