Earlier this week, I wrote about what roles the iPhone and Amazon Kindle play in allowing us to access our favorite content. Well, now it seems as if Amazon has decided to turn your iPhone into an actual Kindle 2. If their new Kindle iPhone application is any hint at what they have in mind, then it’s going to be good. Although this application doesn’t allow you to buy content straight from it (yet), you are able to use Safari to actually purchase the content. However, don’t let that sway you, this app is pretty awesome.

Amazon’s announcement of their new Kindle 2 offered some interesting concepts in the publishing market, and is starting to reinvent the way we consume our books, newspapers, and magazines. By the same token, the iPhone has reinvented the way we listen to our music, connect with others, and use our mobile devices. However, the iPhone also does, to some extent, what the Kindle was built around, and that is reading books.