Are you a PC? Or, has Microsoft missed the point?

Apple has fired back in the ad wars. See the ads here, read thoughtful analysis of the point Apple seeks to make here or here. More important than this second round of cinematic squabbling, however, are reactions to the campaigns: blogs the world over are sounding off with reactions, analysis, ranting…even remixes! In all the confusion (as though presidential campaign ads weren’t enough, right?), it can be helpful to pause and consider the messages Apple and Microsoft are sending.