If you have been paying attention to Apple’s recently released product’s, you may notice something slightly about them. You may have noticed that they are beginning to stray from their current multi-colored logo, to a more plain logo. Instead of just using the stock six-colored logo on their products, they could now come in a more »

According to a study done by Duke University and the University of Waterloo, it can. The study, which is to be published in April, found that exposure to well-known brands, even for a second, can cause us to behave in ways similar to the traits of the companies. 341 students took part in the experiment more »