There is no doubt that Apple may be a more innovative company that Microsoft. While I’m not implying that Microsoft simply copies all of the tops products that come out of Cupertino, Apple does certainly make more barrier breaking products, in my opinion. Their latest Get a Mac ad, PC Innovation Lab, focuses on these innovations…or lack thereof. It has the same two actors you’ve grown used to, as well as a special guest PC or two with the same witty type of dialog.

Apple, who seems to have a habit of creating news web ads that take over almost every ad spot on the New York Times homepage, is at it again with their “#1 In Customer Experience” ad. This ad shows how a recent survey reveals that Apple is #1 in customer experience. As usual, PC tries to find a way around this by getting opinions from two men on the left side of the website. When given the chance to talk, these two men then praise how Macs are so easy to use and how helpful the Genius Bar can be. As always, it ends out with Mac on top again.

Everyone knows about Apple’s highly successful Get a Mac ad campaigns. With simple, to-the-point messages and interesting characters, they are the perfect commercials for Apple and their products. For that reason, it comes as no surprise to me that US News has named Apple’s campaign as the “Best Video Ad.” I don’t know about you, but I can’t really think of any other ads that I’ve seen on TV that have made as lasting an impression as the Get a Mac ones. As soon as I hear that music or see that white background with just two people on the screen, I know what they are advertising. Not only that, but I am drawn into to see what Apple has come up with each time.

Apple has released some Christmas themed Get a Mac ads to air this holiday season. Like usual, these two ads feature the same two characters, only this time they are animated. However, you can guarantee yourself that these two ads come with the same good ol’ Microsoft bashing that we have all grown so used more »