In the ongoing battle between Microsoft ads and Apple ads, Apple has played their latest cards: Customer Care, Elimination, and PC Choice Chat. Elimination is clearly a direct blow at Microsoft’s Laptop Hunter ads. In this ad, PC has numerous other PCs behind him and a woman is telling PC what she is looking for in her computer. When she mentions that she doesn’t want crashing or viruses, all of the PCs quickly make their way off of the screen. Very clever, Apple.

Apple has released four new Get A Mac ads (which we haven’t seen in a while, I might ad) by the names of Biohazard Suit, Stacks, Legal Copy, and Time Traveler. Like usual, these four ads feature the fun and witty jokes created by Apple’s PR team that help to make the Mac guy look superior to PC. In Time Traveler, PC heads into the future to see that PCs still freeze, while in Stacks, PC must sort through a bunch of photos while Mac can simply use iPhoto face recognition. Also, Biohazard pokes fun at the lack of security on a PC, while Legal Copy points out even more flaws in PCs.

Microsoft gave Seinfeld the boot and has released two new commercials: “I’m a PC: Pride” and “I’m a PC: Not Alone.” In just these first two commercials, Microsoft still isn’t talking about the benefits of Vista? Instead, after viewing the commercial, I now realize anyone can own a Microsoft computer, regardless of your race, gender, profession, political views, or country. Like we didn’t know that before? Why is Microsoft not telling us why we need Vista?

You would think with the beating Apple has given Microsoft in its Mac vs PC commercials that when Microsoft, the sleeping giant, finally roused itself to take swipe at Apple, it would actually come out swinging. At least, that is what many thought when Microsoft announced that it was sinking a cool $300 million on commercials. Thus far, we haven’t seen it.

The TV show Seinfeld was about nothing, and the ads Microsoft ran featuring comedian Jerry Seinfeld seemed to follow the same theme.

Now, CrunchGear is reporting that Microsoft is ditching Seinfeld. Sorry folks, we won’t be seeing any additional commercials of Bill Gates and Jerry Seinfeld. The problem is that the ads, for the most part, confused people, as Microsoft apparently forgot to clue people in on just what the commercials were about. I found the first commercial puzzling, as I was expecting it to focus on why users should purchase Windows Vista over Macs. Instead, the first commercial was set in a shoe store, and focused on shoes. Err…what? Vista wasn’t even mentioned. Was Microsoft’s point that even though we don’t always think about a good pair of shoes, they are essential and reliable, just like Microsoft?

I found it interesting that Seinfeld was even chosen for the ads. In his popular show of the same name, Seinfeld had a Mac displayed in his apartment. And, over the years, his Mac was upgraded. In fact, a 20th anniversary Mac made an appearance on the show. Seinfeld also appeared in Apple’s think different ad campaign. Obviously, Seinfeld was a switcher. Not that there is anything wrong with that…