Apple responds to Laptop Hunter ads

In the ongoing battle between Microsoft ads and Apple ads, Apple has played their latest cards: Customer Care, Elimination, and PC Choice Chat. Elimination is clearly a direct blow at Microsoft’s Laptop Hunter ads. In this ad, PC has numerous other PCs behind him and a woman is telling PC what she is looking for in her computer. When she mentions that she doesn’t want crashing or viruses, all of the PCs quickly make their way off of the screen. Very clever, Apple.