Seinfeld and Gates to battle “Get A Mac” ads: scared yet?

So, imagine this: you are a huge software company. You make one of the two major comsumer operating systems. Your competitor has a highly successful ad campaign that for two years has been beating your product up. The competitor’s sales are growing steadily, while yours are slowing. You decide it’s enough already, and you are going to invest lots of money in a rebuttal campaign. So how should this campaign work?

Find out after the break.