It turns out that all of Apple’s efforts to stop Pystar may not have been worth it. In 2008, The Florida-based computer maker told venture capitalists it would sell anywhere from 70,000 to 130,000 computers in 2009, according to ComputerWorld. Conservative or aggressive, those are some bad projections. To compare Apple’s numbers, Apple sold about 10 million Macs in the 2009 fiscal year, the 12-month span that ended September 30, 2009.

We all know Apple (or should I say, Steve Jobs) doesn’t like Blu-ray, as shown in the most recent refresh of their MacBook and MacBook Pro line, but that doesn’t mean their clone, Psystar, can’t like the hi-def goodness. And they are doing a fine job of showing that fact. On Tuesday, October 28th, Psystar, who is still in on ongoing lawsuit with Apple, announced that their Mac OS X PCs will now ship with a Blu-ray drive as well as NVIDIA 9800GT graphics cards. Does this mean anything to Apple, who has yet to include (or not include) Blu-ray drives into their machines? Probably not.

The question now remains; who is making the smarter choice here?

A few months ago, I wrote a piece on Microsoft’s Mojave Experiment. The piece had little, if any, good to say about the ads. They were full of misleading ideas, research, and numbers. But they look perfectly angelic in light of Psystar’s recent ad push.

You remember Psystar, right? The company that makes Mac clones that was sued by Apple and is now settling out of court? Well, until they’re shut down, it appears they are going full force. Yesterday, I saw the very first ad for Psystar on YouTube. With the headline “Why buy a used Apple? Experience Mac OS X for less,” I just had to see the case they made for this.

The page the ad took me to was sad to see…

Psystar, the company that wouldn’t die, hasn’t just responded to Apple’s cease and desist with a defense. Oh, no it hasn’t. Psystar announced today that it will be suing Apple, citing that old, battered, anti-trust card. Bets on who will win?

The opponents weigh in after the break.