Rumors have been swirling around a potential Apple TV price drop to $99. In addition, we’ve also read Apple TV will stream content to users, instead of storing content locally. The last major rumor that’s been circulating is that it will, in the future, use a variation of the iOS software. But now, you can add this to that laundry list of rumors: TV show rentals for 99 cents a piece.

When announcing iTunes Movie Rentals, Steve Jobs said to expect 100 High Definition, 5.1 Surround Sound titles available for rent by February. Although Apple has made this goal, they are really short in their goal of 1,000 standard definition titles. 396 short, to be exact. Although there are 197 HD titles, of which exactly 100 more »

iTunes movies look to have been very successful. Apple has managed to get contracts with all the major movie studios, and their child companies. Almost every new hit movie will be on the iTunes Store, ready for downloading in an iPod-friendly format – to watch on a Mac, PC or iPod. Sillicon Alley Insider is more »

Photo by MacRumors Apple TV “Take 2″ was announced at MacWorld. It sports a great, fresh interface that consists of a two column centered box. In the two columns are the options, arranged as in column view in the finder. (See above picture) The AppleTV no longer needs a computer to get movies and rentals. more »

Along with rumors of Fox partnering with Apple for movie rentals this morning, rumors of DVD copying have risen as well. Apple’s infamous DRM system, FairPlay, will be used to allow the copying of Fox DVDs to iTunes, iPods, iPhones, and AppleTVs. Although users have been able to copy DVDs and import them for a more »