Boxee has made quite a name for itself in the set top box and streaming content market. After starting out on jailbroken Apple TVs, Boxee has grown to the point that it could land some great deals with content partners. For instance, recent support for Netflix streaming, Vudu purchases, and more has been quite awesome to see. And now, we’ve had the chance to try out the Boxee Box itself.

Netflix has introduced a $100 Apple TV competitor that will offer its users more than 10,000 movies and TV shows with a $8.99/month unlimited subscription plan. Coming in at 5 by 2 inches, this device will offer the same component ports as the Apple TV plus one for S-Video and one for Composite video. It has no hard drive, but rather streams the videos. Netflix chief executive Reed Hastings says, “The key breakthroughs of the Netflix Player are simplicity and cost.” Right now, it’s looking like a pretty serious competitor to the Apple TV if you ask me.