think different
Lee Clow, creative director of Apple ads, steps down
Lee Clow, the chief creative officer at that ad agency that created Apple’s iconic “1984″ ad, as well as the “Think Different” and “I’m a Mac, I’m a PC” campaign, has stepped down from his position at TBWA/Media Arts Lab. The Apple account will be in good hands, however, as the new CCO is “Duncan Milner, executive creative director on Apple and a TBWA alum since 1990.”
The “new” Think Different
One of the great Apple ad campaigns, was the late 1990s campaign that encouraged others to “Think Different.” The posters and television ads that went along with this campaign really summed up the point that Apple was trying to convey. They weren’t just another computer company, they were out there to change the landscape of more »















