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Kenwood USA this week expressed appreciation for NASCAR driver Ryan Newman of Penske Racing, who won the Daytona 500 last month in his first major race of Kenwood’s sponsorship while using Kenwood radio equipment.
“Kenwood’s sponsorship of the #12 Alltel Dodge and our driver Ryan Newman has opened new promotional doors for Kenwood and its authorized dealers,” Keith Lehmann, Kenwood’s senior vice president for the consumer electronics sector, said in a company statement issued Monday.
Last September, Kenwood announced that it was getting into the auto racing game, becoming both the official supplier of radio communications systems and an associate-level sponsor for Penske Racing in both NASCAR and the open-wheel IRL IndyCar Series. Kenwood is also the primary sponsor of driver Sam Hornish, Jr., who drives the #06 Kenwood Dodge Charger.
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