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An online media company Thursday put out a call for photographs and videos of Apple's soon-to-be-introduced tablet device- therefore drawing the ire of executives in Cupertino. But the response led to speculation that Apple was inadvertently confirming the device's existence in the process.
Valleywag.com, a site associated with Gawker Media, launched a contest called the Valleywag Apple Scavenger Hunt, offering cash prizes for information about the expected device. The Hunt offered $10,000 for a “bona fide” picture of the device, $20,000 for a video, $50,000 for “pictures or video of Steve Jobs holding one,” and $100,000 to “let us play with one for an hour.”
According to AppleInsider.com, an Apple attorney wrote Valleywag a cease-and-desist letter demanding the site discontinue the offer by 6 p.m. Thursday.
“While Apple appreciates vibrant public commentary about its products, we believe you and your company have cross the line by offering a bounty for the theft of Apple's trade secrets,” the letter said. “Such an offer is illegal and Apple insists that you immediately discontinue the Scavenger Hunt.”
Valleywag responded by calling Apple the “winner” of the contest, for doing more than anyone else to date to prove that the tablet actually exists. Apple has scheduled a press event for Jan. 27 in San Francisco.
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