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Greenpeace and other environmentalist organizations have long had something of an adversarial relationship with Apple, with Greenpeace placing the company at or near the bottom of its periodic rankings of CE brands’ Earth-friendliness.
However, Greenpeace is singing a different tune in response to Apple’s latest product launch. The group has praised the company for announcing that its new line of iPods will be free of certain harmful chemicals, and will also use arsenic-free glass.
“Greenpeace congratulates Apple for phasing out harmful chemicals like PVC and BFRs(1) in its new, much greener iPods,” group campaigner Casey Harrell said in a statement. “We hope that this is only a teaser of what is to come, and that we will see more of the same with all future product announcements, from iPhones to Macs.”
Greenpeace also called the new iPods “significantly less toxic” than earlier versions.
Apple CEO Steve Jobs wrote a letter, published on the company’s Web site, in mid-2007, vowing to take Apple on a greener path.
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