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With the NCAA mens' basketball tournament starting later this month, the popular event known as March Madness will be shown in 3D , thanks to LG, broadcast partner CBS and Cinedigm Digital Cinema Corp.
The Final Four- the tournament's two semifinal games and championship game- will be shown in 3D in over 100 movie theaters nationwide, and will also be shown on HDTVs throughout Lucas Oil Stadium in Indianapolis, where the event is taking place. LG is the Official 3D Sponsor for CBS Sports' NCAA Tournament broadcasts.
“Bringing the Men's Final Four to consumers in 3D is a prime example of how LG strives to deliver something better – superior technology combined with an unparalleled viewing experience – for consumers,” Peter Reiner, senior vice president of marketing for LG Electronics North America, said as part of the announcement.
“As the Official 3D Sponsor, we are excited to partner with CBS Sports to bring consumers this immersive 3D viewing experience and tap into the passion of college sports fans throughout the country.”
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