RadioShack iPhone Rollout Nearly Done
by Stephen Silver on February 25, 2010
Sections: Retailing, Smartphones
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RadioShack, which as part of its focus on mobile phone products began selling the iPhone last year, is nearly done with its national rollout of Apple's popular device, the company's CEO said on the company's earnings conference call this week.
According to the official transcript of the call from Seeking Alpha, CEO Julian Day called the iPhone “a great example of the traction we are seeing with our mobility strategy.”
The retailer debuted the iPhone last fall and announced the national rollout in December.
“We are currently implementing several hundred stores per week with a plan to have the product available in about 3,000 stores by the end of March,” Day said. “We've been methodical in our rollouts so that we could focus on training our team to make sure that our customers receive the high-quality service experience that they've come to expect from The Shack.”
RadioShack Monday announced a $75.7 million, a 26 percent rise over the same period the year before.
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