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Best Buy and Ford have teamed up on a program to promote Ford’s Sync in-car communications system. The program entails a pilot program at some stores that will host live demos, and Best Buy Mobile employees will assist in educating consumers about compatibility with the services.
The pilot program, featuring demos and clinics for Ford owners, will be held in 30 locations throughout the state of Texas, with a national rollout scheduled next year.
"With the ever-changing technology landscape, it was a strategic decision to work with Best Buy to provide our customers another expert resource on the Ford SYNC platform," John Felice, general manager of marketing for Ford’s Ford, Lincoln and Mercury brands, said as part of the announcement.
"As we expand the capabilities of Sync, we will need to educate our customers on the full benefits and expanded services of newly added applications. We couldn’t think of a better way for consumers to learn
about new SYNC features than from the experts at Best Buy that they’ve learned to trust."
Sync mobile phone compatibility ratings for mobile phones will also be included in the monthly Best Buy Mobile Buyer’s Guide.
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